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James Floyd Kelly

Build Your Own 3D Printer and Print Your Own 3D Objects

Contents at a Glance

Introduction
The Big Question—What Is a 3D Printer?
Find Yourself a 3D Printer
Assembly Assistance for the Printrbot Simple
Configuring the Software
First Print with the Simple
Free 3D Modeling Software
Creating a 3D Model with TinkerCad
More 3D Modeling Tools
Further Explorations
Alternatives to the Printrbot Simple
Where Do I Go from Here?
Appendix A 3D Printer and Modeling ResourcesIndex

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3D Printing: Build Your Own 3D Printer and Print Your Own 3D Objects


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Book Details
 Price
 2.00 USD
 Pages
 229 p
 File Size
 26,962 KB
 File Type
 PDF format
 ISBN-13
 ISBN-10
 978-0-7897-5235-2
 0-7897-5235-2
 Copyright   
 2014 by Pearson Education, Inc 

Erik DEckErs . kylE lacy


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Book Details
 Price
 2.00 USD
 Pages
 399 p
 File Size
 19,737 KB
 File Type
 PDF format
 ISBN-13
 ISBN-10
 978-0-7897-4972-7
 0-7897-4972-6
 Copyright   
 2013 by Pearson Education, Inc 

About the Author
Erik Deckers is the co-owner and vice president of creative services of Professional
Blog Service, a ghost blogging and social media agency. He has been blogging since
1997 and speaks widely on social media topics. He is also a newspaper columnist
and award-winning playwright. Erik coauthored No Bullshit Social Media: The All-
Business, No-Hype Guide to Social Media Marketing with Jason Falls.
Kyle Lacy is a principal of Marketing Research and Education for ExactTarget,
a leading global provider of interactive marketing solutions. He has an in-depth
understanding of the application of social and interactive media for both small and
large businesses and regularly speaks on topics ranging from social media adoption
to interactive marketing trends across email, mobile, and social media. Kyle
has been recognized as one of Indiana’s 40-under-40 by the Indianapolis Business
Journal, Anderson University’s Young Alumni of the Year, and TechPoint’s Young
Professional of the Year. Learn more about Kyle at KyleLacy.com.
Deckers and Lacy coauthored the first edition of Branding Yourself.

Acknowledgments
We often say that social media is a community, and this book is no different. We
couldn’t have done it without some very special people.
The words “thank you” don’t do justice to our appreciation for your help. First,
thank you to Katherine Bull, our acquisitions editor at Pearson, for taking a chance
on us a second time. Thanks also to Brandon Prebynski, Leslie O’Neill, Karen Gill,
and Jovana Shirley for the first edition of this book. And thanks to Pierre DeBois of
Zimana, LLC, Andrew Beaster, San Dee Phillips, and Romny French for their outstanding
work on making the second edition even better.
We also want to thank the people in our lives and our community who helped us
gain the knowledge, experience, and insights to produce this book. We appreciate
everything you have ever done for us. So thank you, in no particular order,
Paul Lorinczi, Brandon Coon, the wonderful people that make up ExactTarget,
Lorraine Ball, Hazel Walker, Douglas Karr, Jason Falls, Tony Scelzo, Noah Coffey,
Shawn Plew, the whole Lacy clan of Dan, Rainy, Kayla, Zach and Kelly,
Lindsay Manfredi, Jay Baer, Sarah Robbins, Mike Seidle, and Scott Wise.
Erik would also like to thank Kyle for asking him to help with his first writing
project, which led to this one, and hopefully will lead to many more.
Erik would like to give a special thanks to his wife Toni and his three children,
Maddie, Emma, and Ben, for giving him the support and love to write this book.
Hopefully those 2:00 a.m. bedtimes will pay off. Kyle would like to especially thank
his wife Rachel for being okay with the late nights and working weekends.

Table of Contents
WHY Do I CARE ABoUT SElf-PRoMoTIon?
1 Welcome to the Party. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
What Is Self-Promotion? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Why Is Self-Promotion Important? . . . . . . . . . . . . . . . . . . . . . . . . . 5
What Self-Promotion Is Not . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
What Can Self-Promotion Do for You and
Your Career? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Personal Branding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
What Is Personal Branding? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Go Brand Yourself . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
How to Build Your Brand . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
The Five Universal Objectives of Personal Branding . . . . . . . . 10
Discover Your Passion. (Passion Is Fundamental to
Achieving Your Goals.) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Be Bold. (It’s Okay to Talk About Yourself.) . . . . . . . . . . . . . 11
Tell Your Story. (Your Story Is What Makes
You Special.) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Create Relationships. (Relationships Lead to
Opportunities.) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Take Action. (Even a Small Step Is a Step Forward.). . . . . 15
Who Needs Self-Promotion? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Meet Our Heroes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
2 How Do You fit in the Mix? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
The Basics of Building Your Personal Brand Story . . . . . . . . . . 23
Writing Your Personal Brand Autobiography . . . . . . . . . . . . 23
Prioritizing When Writing Your Personal Brand
Story . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
Writing Your Personal Brand Biography . . . . . . . . . . . . . . . . . 25
How Do Our Heroes Use the Personal Brand
Biography? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
Telling Your Complete Brand Story . . . . . . . . . . . . . . . . . . . . . . . . . . 30
The Law of Anecdotal Value . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
Surround Yourself with People Who Have Passion . . . . . . 33
Sharing Memories and Stories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33
Do’s and Don’ts of Telling Your Story. . . . . . . . . . . . . . . . . . . . . . . . 34
1. Don’t Post Pictures That Would Shock Your Mother 35
2. Don’t View Your Personal Brand Story as a Sales Pitch 35
3. Don’t Post Something You Will Regret Later . . . . . . . . . 35
4. Don’t Ask for Things First. Ask for Things Second . . 36
5. Don’t Get Distracted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36
6. Don’t Underestimate the Power of Your Network . . . 36
7. Do Invest in Yourself . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37
8. Do Invest in Other People . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37
9. Do Be Visible and Active . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37
10. Do Take Some Time for Yourself . . . . . . . . . . . . . . . . . . . . . 37
II YoUR nETWoRk IS YoUR CASTlE—BUIlD IT. . . . . . . . . . . 39
3 Blogging: Telling Your Story . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41
What Is Blogging? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43
A Clarification of Terms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45
Why Should You Blog? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45
Choose Your Blogging Platforms . . . . . . . . . . . . . . . . . . . . . . . . . . 47
Blogspot.com/Blogger.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48
WordPress.com and WordPress.org . . . . . . . . . . . . . . . . . . . . . . 49
Other Blogging Platforms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50
Tumblr . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52
Which Platform Should You Choose? . . . . . . . . . . . . . . . . . . . . . . . . 54
Setting Up a Blog . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54
Purchasing and Hosting a Domain Name . . . . . . . . . . . . . . . . 56
Getting Inspired . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57
What Should You Write About? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57
Finding Subject Matter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60
How to Write a Blog Post . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60
Writing for Readers Versus Writing for Search Engines . . . . 62
It’s About the Quality of the Writing . . . . . . . . . . . . . . . . . . . . . . . . . 62
Google Expects You to Write Good Stuff . . . . . . . . . . . . . . . . . . . . . 63
How Often Should You Post? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 64
How Long Should Your Posts Be? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 65
But My Posts Are Too Long . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 66
SEO Through Blogging. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 66
How Does This Apply to Our Four Heroes? . . . . . . . . . . . . . . . . . 69
Do’s and Don’ts of Blogging . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 70
Do’s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 70
Don’ts. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 71
A Final Note on the “Rules” of Blogging. . . . . . . . . . . . . . . . . . . . . . 72
4 linkedIn: networking on Steroids. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73
The Basics of LinkedIn . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 75
What’s in a LinkedIn Profile? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 75
The Employment Section . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 75
Your Photo/Avatar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 77
The Education Section. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 77
The Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 77
Your Websites . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 78
Cool LinkedIn Features Worth Examining . . . . . . . . . . . . . . . 79
Creating Contacts on LinkedIn . . . . . . . . . . . . . . . . . . . . . . . . . . . . 81
Using Your Email Database . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 82
Other Ways to Connect: Colleagues and Classmates . . . . 83
Building Off Your Second- and Third-Degree Network . 84
Transforming Your Contacts into Connections . . . . . . . . . . 85
The Importance of Recommendations . . . . . . . . . . . . . . . . . . . . 87
Ten Do’s and Don’ts of LinkedIn . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 90
1. Do Upload a Professional Picture . . . . . . . . . . . . . . . . . . . . . 90
2. Do Connect to Your Real Friends and Contacts . . . . . 91
3. Do Keep Your Profile Current . . . . . . . . . . . . . . . . . . . . . . . . . 91
4. Do Delete People Who Spam You . . . . . . . . . . . . . . . . . . . . . 91
5. Do Spend Some Time on Your Summary . . . . . . . . . . . . 92
6. Don’t Use LinkedIn Like Facebook and Twitter . . . . . 92
7. Don’t Sync LinkedIn with Twitter . . . . . . . . . . . . . . . . . . . . . 92
8. Don’t Decline Invitations. Archive Them. . . . . . . . . . . . . 92
9. Don’t Ask Everyone for Recommendations . . . . . . . . . 93
10. Don’t Forget to Use Spelling and
Grammar Check . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93
5 Twitter: Sharing in the Conversation . . . . . . . . . . . . . . . . . . . . . . . . . . . 95
Why Should You Use Twitter? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 96
What Can Twitter Do for You? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 97
How Do You Use Twitter? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 99
Creating a Twitter Profile . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 99
Getting Followers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100
Sending Out Tweets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 101
Retweeting Your Content . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 102
Applications for Twitter Domination. . . . . . . . . . . . . . . . . . . . . . . . 104
Desktop Applications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 106
Web-Based Applications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 107
Mobile Applications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 109
What Should You Tweet (and What Shouldn’t You?) . . . . . . 110
Personal Branding Case Study : @applegirl . . . . . . . . . . . . . . . . . . 113
Do’s and Don’ts While Using Twitter . . . . . . . . . . . . . . . . . . . . . . . 113
Twitter Tips in 140 Characters or Less . . . . . . . . . . . . . . . . . . . . . . . 114
How Does This Chapter Apply to Our Four Heroes? . . . . . . 115
6 facebook: Developing a Community of friends. . . . . . . . . . . . 117
Why Should You Use Facebook? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 118
What Can Facebook Do for You? . . . . . . . . . . . . . . . . . . . . . . . . . . . . 120
Reconnect with Old Classmates and Co-Workers . . . . . . 120
Use a Facebook Page to Professionally
Brand Yourself . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 120
Help a Cause and Be Philanthropic . . . . . . . . . . . . . . . . . . . . . . 121
Find and Attend Local Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . 121
What You Should Know First About Facebook . . . . . . . . . . . . . 122
Professional Page and Personal Profile . . . . . . . . . . . . . . . . . . . 123
The Basics: Creating a Personal Profile . . . . . . . . . . . . . . . . . . 124
Staying in Control of Your Profile . . . . . . . . . . . . . . . . . . . . . . . . 127
Working with Your Personal Page Privacy Settings . . . . . . . . 127
Setting Up Your Privacy Settings for Your Personal
Account . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 127
Working with Your Customized URL . . . . . . . . . . . . . . . . . . . . . . . 129
How Can I Use a Professional Page for Personal
Branding? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 130
Using Insights to Track Your Content Growth . . . . . . . . . . . . . 133
Setting Up Your Professional Page . . . . . . . . . . . . . . . . . . . . . . . . . . . 134
Top Six Tips for Using Facebook . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 135
Ten Do’s and Don’ts of Facebook . . . . . . . . . . . . . . . . . . . . . . . . . . . . 136
1. Do Upload a Real Picture. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 136
2. Do Share Industry-Specific Content. . . . . . . . . . . . . . . . . 138
3. Do Use Your Email to Find Friends. . . . . . . . . . . . . . . . . 138
4. Do Read the Terms of Service. . . . . . . . . . . . . . . . . . . . . . . . 138
5. Don’t Use Inappropriate Language. . . . . . . . . . . . . . . . . . 138
6. Don’t Spam People. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 139
7. Don’t Poke People. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 139
8. Don’t Tag Everyone in a Picture. . . . . . . . . . . . . . . . . . . . . 139
9. Don’t Sync Your Twitter Profile with Your
Facebook Page.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 139
10. Don’t Invite People to Your Professional Page
Over and Over and Over. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 140
Facebook Tips in 140 Characters or Less . . . . . . . . . . . . . . . . . . . . 140
7 Say Cheese: Sharing Photos and Videos. . . . . . . . . . . . . . . . . . . . 143
Why Video . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 144
Where to Put Your Video . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 146
YouTube . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 146
Vimeo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 147
Flickr . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 148
Shooting Video . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 149
Video Do’s and Don’ts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 150
Recording Screen Capture Videos . . . . . . . . . . . . . . . . . . . . . . . . . . . . 151
Case Study: Gary Vaynerchuk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 151
What Should I Make Videos Of? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 152
Why Photos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 153
Where to Post Your Photos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 153
Picasa . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 153
Flickr . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 154
Photobucket . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 154
Instagram . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 154
Facebook. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 155
Copyright: Permission, Creative Commons, and
Licensing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 156
Creative Commons . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 156
Embedding Videos and Photos in Your Blog . . . . . . . . . . . . . . . 158
Adding Photos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 158
Adding Videos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 160
SEO for Videos and Photos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 161
YouTube SEO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 162
Photo SEO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 163
The Video Resume . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 165
A Cautionary Note About Video Resumes . . . . . . . . . . . . . . . . . . 167
Photos and Video Tips in 140 Characters . . . . . . . . . . . . . . . . . . . 168
8 other Social networking Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 169
Google+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 170
BranchOut . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 172
Twylah . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 174
Pinterest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 176
Quora . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 180
How Does This Apply to Our Four Heroes? . . . . . . . . . . . . . . . . 181
9 Googling Yourself: finding Yourself on
Search Engines. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 183
Have You Ever Googled Yourself? . . . . . . . . . . . . . . . . . . . . . . . . . . . 184
What Do You Want Others to Find? . . . . . . . . . . . . . . . . . . . . . . . . 186
Search Engine Optimization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 187
What SEO USED to Be . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 188
Keywords . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 188
Titles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 188
Body Copy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 189
Anchor Text . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 189
Backlinks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 190
What SEO Looks at Now . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 190
Time on Site . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 191
Bounce Rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 191
Click-Through Rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 191
Page Load Speed . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 192
How Can You Influence These Factors? . . . . . . . . . . . . . . . . . . . . . 193
Quality of Content . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 193
Quality of Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 194
Ease of Navigation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 195
A Quick Note About Backlinks . . . . . . . . . . . . . . . . . . . . . . . . . . . 196
Video . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 196
Personal Connections/Social Media . . . . . . . . . . . . . . . . . . . . . . . . . . 197
Reverse Search Engine Optimization . . . . . . . . . . . . . . . . . . . . . . . . 198
What if You Share a Common Name? . . . . . . . . . . . . . . . . . . . . . . . 199
Search Engine Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 201
Google Alerts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 201
Google Image Search . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 202
Google Blog Search . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 202
Bing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 203
Yahoo! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 204
Other Search Engines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 205
The Value of Reputation Management . . . . . . . . . . . . . . . . . . . . . . 206
Reputation Management Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 207
BrandYourself.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 207
Reputation.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 207
Google’s Me on the Web . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 209
How Do Our Heroes Use SEO? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 210
Reputation Management Tips in 140 Characters . . . . . . . . . . . 210
10 Bringing It All Together: launching Your Brand . . . . . . . . . . . 213
What Is a Personal Brand Campaign? . . . . . . . . . . . . . . . . . . . . . . . 215
How Do Our Heroes Build Their P&T Statement? . . . . . . . . . 217
Why Is a Personal Brand Campaign Important?. . . . . . . . . . . . 220
Building Your Personal Brand Campaign . . . . . . . . . . . . . . . . . . . 221
Developing Your Personal Brand Campaign . . . . . . . . . . . . 221
Implementing Your Personal Brand Campaign . . . . . . . . . 223
Automating Your Personal Brand Campaign . . . . . . . . . . . 224
Unique Ways to Launch Your Branding Campaign . . . . . . . . 225
How Should Our Heroes Launch Their Brands? . . . . . . . . . . . . 228
Do’s and Don’ts of Launching Your Personal Brand . . . . . . . 229
11 Measuring Success: You like Me, You Really
like Me! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 231
Why Should You Measure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 232
What Should You Measure? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 233
Reach . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 233
Quality Versus Quantity. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 234
Visibility . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 234
Influence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 235
Measuring Influence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 235
How Should You Measure? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 238
Measuring Your Blogging Effectiveness . . . . . . . . . . . . . . . . . . 238
Using Google Analytics for Your Blog . . . . . . . . . . . . . . . . . . . 240
Setting Up a Google Analytics Account . . . . . . . . . . . . . . . . . . 241
Installing Google Analytics. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 242
Getting an Overview of Your Website Performance . . . . 242
Measuring Your Twitter Effectiveness . . . . . . . . . . . . . . . . . . . 243
Other Total Influence Measurement Tools . . . . . . . . . . . . . . 245
Measuring Your LinkedIn Effectiveness . . . . . . . . . . . . . . . . . 246
Measuring Your Facebook Effectiveness . . . . . . . . . . . . . . . . . 248
Measuring Your YouTube Effectiveness . . . . . . . . . . . . . . . . . 250
Nine Tools to Use for Measurement . . . . . . . . . . . . . . . . . . . . . . . . . 252
Effectively Measuring Your Personal Brand . . . . . . . . . . . . . . . . . 254
How Can Our Heroes Use Analytics and Measurement? . . 255
Do’s and Don’ts for Analytics and Measurement . . . . . . . . . . . 256
Analytics Tips in 140 Characters . . . . . . . . . . . . . . . . . . . . . . . . . 256
II PRoMoTInG YoUR BRAnD In THE REAl WoRlD . . . . . 259
12 How to network: Hello, My name Is.... . . . . . . . . . . . . . . . . . . . . . . 261
Why Should I Bother Networking? . . . . . . . . . . . . . . . . . . . . . . . . . . 263
A Networking Case Study: Starla West . . . . . . . . . . . . . . . . . . . . . . 264
The Rules of Networking . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 265
It’s Not About You . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 265
Giver’s Gain Is Not Quid Pro Quo . . . . . . . . . . . . . . . . . . . . . . . 266
Be Honest Online and Offline . . . . . . . . . . . . . . . . . . . . . . . . . . . . 269
You’re Just as Good as Everyone Else . . . . . . . . . . . . . . . . . . . . 270
Avoid People Who Are Unhelpful . . . . . . . . . . . . . . . . . . . . . . . 271
Network with Your Competition. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 271
Three Types of Networking . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 273
Networking Groups. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 273
Meeting People . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 274
The Networking “Dance” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 274
What Should You Say? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 275
Networking Faux Pas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 276
The Follow-Up . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 278
One-on-One Networking . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 278
How to Set Up the One-On-One Networking
Meeting. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 279
What to Talk About During Your One-On-One . . . . . . . . 280
No One Wants a Sales Pitch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 281
The “Pick-Your-Brain” Meeting . . . . . . . . . . . . . . . . . . . . . . . . . . 281
The Follow-Up . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 284
Forwarding Articles and Links . . . . . . . . . . . . . . . . . . . . . . . . . . . . 284
Sharing Opportunities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 285
Making Connections and Introductions for Others. . . . . 285
But I Just Don’t Want to Meet the Other Person. . . . . . . . 286
Be Honest. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 286
But What if the Other Person Isn’t Honest? . . . . . . . . . . . . . 287
Do’s and Don’ts of Networking . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 288
Do . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 288
Don’t . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 289
How Would Our Heroes Network? . . . . . . . . . . . . . . . . . . . . . . . . . . 289
13 Public Speaking: We Promise You Won’t Die. . . . . . . . . . . . . . 291
Case Study: Hazel Walker, The Queen of Networking . . . . . 293
Should I Speak in Public? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 294
No, Seriously. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 294
But I Hate Speaking in Public . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 294
Overcoming Your Fear of Public Speaking . . . . . . . . . . . . . . . . . . 295
Toastmasters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 295
Classes at Your Local College or University . . . . . . . . . . . . . 296
Seminars and Courses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 296
Speakers Associations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 297
Private or Executive Coaches . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 297
Finding or Creating Your Own Speaking Niche . . . . . . . . . . . . 297
How to Start Your Speaking Career . . . . . . . . . . . . . . . . . . . . . . . . . . 299
Identify Speaking Opportunities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 301
Industry Groups . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 302
Civic Groups . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 303
Conferences, Trade Shows, and Expos . . . . . . . . . . . . . . . . . . . 304
Introducing Yourself . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 305
Promoting Your Talk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 306
How Does This Apply to Our Four Heroes? . . . . . . . . . . . . . . . . 309
Giving Your Talk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 310
Important Technology Tips for Presenters . . . . . . . . . . . . . . . . . . 311
Miscellaneous Tips, 140 Characters or Less . . . . . . . . . . . . . . . . . 316
14 Getting Published: I’m an Author! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 319
Why Should I Become a Writer? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 322
Publication Opportunities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 323
Local Newspapers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 324
Business Newspapers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 325
Scientific Journals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 326
Specialty Magazines and Newspapers . . . . . . . . . . . . . . . . . . . . 327
Hobby Publications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 328
Major Mainstream Magazines . . . . . . . . . . . . . . . . . . . . . . . . . . . . 329
Go Horizontal Instead of Vertical . . . . . . . . . . . . . . . . . . . . . . . . 329
Build Your Personal Brand with Your Writing . . . . . . . . . . . . . 330
Publication Rights . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 331
Create Your Own Articles’ Niche . . . . . . . . . . . . . . . . . . . . . . . . . 332
Getting Started . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 334
Getting Paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 336
Paying Your Dues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 337
The Myth of “Exposure” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 338
Do’s and Don’ts of Writing for Publication . . . . . . . . . . . . . . . . . 338
How Can Our Heroes Turn to Writing for Publication? . . . 340
15 Personal Branding: Using What You’ve learned
to land Your Dream Job. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 343
Using Your Network to Find a Job . . . . . . . . . . . . . . . . . . . . . . . . . . . 347
Twitter: Make Job Connections in 140 Characters . . . . . . 347
Use LinkedIn to Make Job Connections . . . . . . . . . . . . . . . . . 348
The Art of the Connection . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 348
Should You Connect Directly or Ask for a
Connection? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 350
Use LinkedIn to Get Inside Info . . . . . . . . . . . . . . . . . . . . . . . . . . 351
Creating a Résumé . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 352
Should I Create a Paper Résumé?. . . . . . . . . . . . . . . . . . . . . . . . . 352
How Does Social Media Fit in Your Résumé? . . . . . . . . . . . . . . . 353
Six Tips for Listing Social Media on Your Résumé . . . . . 354
Do’s and Don’ts of Résumé Building. . . . . . . . . . . . . . . . . . . . . . . . . 355
Don’t Rely on the Job Boards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 358
Try the Company Job Boards Instead . . . . . . . . . . . . . . . . . . . . 359
Use LinkedIn to Bypass the Job Board Process. . . . . . . . . . 361
Skip HR Altogether, and Work Your Network. . . . . . . . . . . . . . 361
Using Your Network to Land a Freelance Contract . . . . . 362
How Can Our Heroes Find a Job Through
Networking? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 363
A Social Media Case Study . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 364
Another Social Media Case Study . . . . . . . . . . . . . . . . . . . . . . . . . . . . 367
Job Searching Tips in 140 Characters . . . . . . . . . . . . . . . . . . . . . . . . 368
Index . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . 369

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We value your opinion and want to know what we’re doing right, what we could
do better, what areas you’d like to see us publish in, and any other words of wisdom
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Patrice-Anne Rutledge

More Than Just A Book

Part I PowerPoint 2010 Basics
Part II Editing and Formatting Presentations
Part III Working with Images, Illustrations, and Media
Part V Maximizing the Power of PowerPoint

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Using Microsoft® PowerPoint® 2010


About the Author

Patrice-Anne Rutledge is a business technology author and consultant who specializes
in teaching others to maximize the power of new technologies. Patrice has
used—and has trained others to use—PowerPoint for many years, designing presentations
for meetings, seminars, trade shows, and worldwide audiences. She is also the
author of four previous books about PowerPoint for Pearson Education. She can be
reached through her website at www.patricerutledge.com.


Introduction
Microsoft PowerPoint 2010 is part of Microsoft’s latest suite of business software
applications, Microsoft Office 2010. Using PowerPoint, you can quickly create a
basic slideshow or you can delve into sophisticated features to create a customized
presentation. Because it’s part of the Microsoft Office suite of products, you’ll find
PowerPoint to be intuitive and very familiar if you already use any other Office
applications, such as Word or Excel.
Using Microsoft PowerPoint 2010 is designed to get you up and running on PowerPoint
as quickly as possible. This book starts with presentation basics and then
introduces you to PowerPoint 2010’s many new features that can give your presentation
the wow factor, enable you to collaborate with colleagues around the world,
and extend the power of PowerPoint with third-party applications. Because knowing
how to use the software is just part of creating a successful presentation, Using
Microsoft PowerPoint 2010 also provides numerous tips on presentation design,
content, rehearsal, and delivery. For now, turn to Chapter 1, “Introducing PowerPoint
2010,” to get started with this powerful presentation tool.

Who This Book Is For
This book is for you if...
• You want to become productive with PowerPoint as quickly as possible and
are short on time.
• You want to move beyond a basic bulleted list presentation and make the
most of PowerPoint’s many design features.
• You’re a visual learner and want to see how to use PowerPoint in addition to
reading about it.

Using This Book
More than just a book, Using Microsoft PowerPoint 2010 is tightly integrated with
online video tutorials, audio insights, and other web-based content, which is
designed to provide you with a media-rich, customized learning experience not
available through any other book series today. Using Microsoft PowerPoint 2010 is a
thorough resource at your fingertips.

This book enables you to customize your own learning experience. The step-bystep
instructions in the book give you a solid foundation in using PowerPoint, while
rich and varied online content, including video tutorials and audio sidebars, provide
the following:
Demonstrations of step-by-step tasks covered in the book
• Additional tips or information on a topic
• Practical advice and suggestions
• Direction for more advanced tasks not covered in the book
Here’s a quick look at a few structural features designed to help you get the most
out of this book.
• Chapter roadmaps: At the beginning of each chapter is a list of the top-level
topics addressed in that chapter. This list enables you to quickly see the information
the chapter contains.
• Notes: Notes provide additional commentary or explanation that doesn’t fit
neatly into the surrounding text. Notes give detailed explanations of how
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• Cautions: Every once in a while, there is something that can have serious
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• Cross-references: Many topics are connected to other topics in various ways.
Cross-references help you link related information together, no matter where
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Table of Contents
Introduction . . . . . . . . . . . . . . . . . . .xxi
Part I PowerPoint 2010 Basics
1 Introducing PowerPoint 2010 . . . . . . . . . . . . . . . . . . . . . . . . . . .3
Understanding What PowerPoint Can Do . . . . . . . . . . . . . . . . . . . . . . . . . . . .3
Exploring New PowerPoint 2010 Features . . . . . . . . . . . . . . . . . . . . . . . . . . .4
Using the Ribbon Tabs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5
Using Backstage View . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8
Using Toolbars . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9
Using the Quick Access Toolbar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9
Using Mini Toolbars . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9
Using Task Panes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9
Understanding PowerPoint Views . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10
Getting Help . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15
Searching for Help . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15
2 Creating a Basic Presentation . . . . . . . . . . . . . . . . . . . . . . . . . .18
Understanding PowerPoint Presentations . . . . . . . . . . . . . . . . . . . . . . . . . .18
Understanding Themes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18
Understanding Templates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .19
Understanding Slide Layouts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20
Creating a Presentation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21
Creating a Presentation from a Template . . . . . . . . . . . . . . . . . . . . . . . .22
Creating a New Presentation with a Theme . . . . . . . . . . . . . . . . . . . . .23
Creating a New Presentation from an Existing Presentation . . . . . .24
Creating a Presentation from Scratch . . . . . . . . . . . . . . . . . . . . . . . . . . .25
Adding Slides to Your Presentation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .26
Adding Sections to Your Presentation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .27
Collapsing and Expanding Sections . . . . . . . . . . . . . . . . . . . . . . . . . . . . .28
Removing Sections . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .29
Saving a Presentation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .29
Saving as a PDF or XPS Document . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .31
Changing to Another File Type . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .34
Opening a Presentation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .35
Exploring the Open Dialog Box . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .37
Renaming a Presentation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .37
Closing a Presentation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .38
Deleting a Presentation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .38
Part II Editing and Formatting Presentations
3 Customizing Themes and Backgrounds . . . . . . . . . . . . . . . . .40
Applying Themes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .40
Applying a New Theme . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .40
Applying Multiple Themes to a Single Presentation . . . . . . . . . . . . . .41
Customizing Themes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .42
Customizing Theme Color Schemes . . . . . . . . . . . . . . . . . . . . . . . . . . . . .42
Customizing Theme Fonts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .45
Customizing Theme Effects . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .48
Working with Custom Themes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .48
Applying and Customizing Backgrounds . . . . . . . . . . . . . . . . . . . . . . . . . . .50
Applying a Background Style . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .50
Customizing a Background . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .51
Omitting Background Graphics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .52
Resetting a Background . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .52
4 Working with Text . . . . . . . . . . . . . . . . . . .53
Adding Text to a Text or Title Placeholder . . . . . . . . . . . . . . . . . . . . . . . . . . .53
Using Text Boxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .54
Inserting a Text Box . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .54
Moving and Resizing a Text Box . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .54
Formatting a Text Box . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .55
Formatting Text . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .56
Enhancing Presentation Text . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .57
Using the Formatting Tools on the Home Tab . . . . . . . . . . . . . . . . . . .58
Formatting Text with Options in the Font Dialog Box . . . . . . . . . . . .59
Formatting Text with Options in the Paragraph Dialog Box . . . . . .61
Formatting Text with the Mini Toolbar . . . . . . . . . . . . . . . . . . . . . . . . . .62
Using Bullets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .62
Changing the Bullet Style of Selected Text . . . . . . . . . . . . . . . . . . . . . .63
Applying Picture Bullets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .64
Applying Character Bullets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .65
Using Numbered Lists . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .66
Changing the Numbering Style of Selected Text . . . . . . . . . . . . . . . . .66
Using WordArt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .67
Inserting WordArt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .68
Formatting WordArt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .68
Proofing Your Text . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .69
Setting Spelling Check Options . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .70
Checking Your Spelling . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .71
Looking Up a Synonym in the Thesaurus . . . . . . . . . . . . . . . . . . . . . . . . . . .72
Looking Up a Synonym . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .72
5 Formatting and Organizing Objects, Slides, and
Presentations . . . . . . . . .  . . . . . . . . . . . . .73
Formatting Objects . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .73
Manipulating Objects . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .73
Arranging Objects . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .76
Using the Format Dialog Box . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .81
Using AutoFit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .84
Organizing Slides . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .85
Using the Slide Sorter View . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .85
Copying and Moving Slides from One Presentation to
Another . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .86
Deleting Slides . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .88
6 Working with Tables . . . . . . .. . . . . . . . . . . . . .89
Understanding Tables . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .89
Inserting a Table . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .90
Inserting a New Slide with a Table . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .90
Drawing Custom Tables . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .91
Drawing a Table . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .92
Inserting Excel Spreadsheets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .93
Inserting an Excel Spreadsheet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .93
Formatting a Table . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .94
Setting Table Style Options . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .95
Applying a Table Style . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .96
Creating a Border . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .97
Setting Table Fill Color . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .98
Applying Table Effects . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .99
Working with Columns and Rows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .99
Merging and Splitting Cells . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .100
Specifying Other Layout Options . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .100
Adding Bulleted and Numbered Lists Within Tables . . . . . . . . . . . .101
Deleting Tables and Table Contents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .102
7 Outlining Presentations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .103
Creating an Effective Presentation Outline . . . . . . . . . . . . . . . . . . . . . . . .103
Using the Outline Tab . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .104
Modifying Your Outline . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .105
Promoting and Demoting Outline Points . . . . . . . . . . . . . . . . . . . . . .106
Moving Outline Points Up and Down . . . . . . . . . . . . . . . . . . . . . . . . . .107
Collapsing and Expanding Outline Points . . . . . . . . . . . . . . . . . . . . . .108
Showing Slide Formatting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .108
Inserting an Outline from Another Application . . . . . . . . . . . . . . . . . . . .109
8 Reviewing Presentations . . . . . . . . . . . . . . . . . . . . . . . . . . . . .112
Understanding PowerPoint Reviewing Tools . . . . . . . . . . . . . . . . . . . . . .112
Working with Comments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .113
Adding Comments to Slides . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .113
Editing Comments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .115
Reviewing Comments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .115
Deleting Comments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .115
Hiding Comments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .116
Comparing Presentations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .116
Comparing Two Presentations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .116
Working with the Reviewing Pane . . . . . . . . . . . . . . . . . . . . . . . . . . . . .117
Viewing Revisions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .118
Accepting Changes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .119
Rejecting Changes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .120
Ending the Review . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .120
Part III Working with Images, Illustrations, and Media
9 Working with Images . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .122
Understanding PowerPoint Images . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .122
Inserting Pictures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .123
Inserting Clip Art . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .124
Inserting Screenshots . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .126
Working with Photo Albums . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .127
Creating a Presentation from a Photo Album . . . . . . . . . . . . . . . . . . .127
Modifying Images . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .129
Adjusting Images . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .129
Applying Artistic Effects . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .131
Working with Picture Styles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .133
Arranging Images . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .135
Cropping Images . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .136
Modifying an Image’s Height and Width . . . . . . . . . . . . . . . . . . . . . . .136
10 Working with Shapes . . . . . . . . .. . . . . . . .137
Inserting Shapes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .137
Inserting a Shape . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .137
Inserting Lines and Arrows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .139
Inserting Rectangles and Ovals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .140
Modifying and Enhancing Shapes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .141
Working with Shape Quick Styles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .142
Specifying Shape Fill Color . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .143
Specifying Shape Outlines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .146
Applying Shape Effects . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .148
Editing Shapes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .149
11 Working with SmartArt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .151
Understanding SmartArt Graphics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .151
Inserting Smart Art Graphics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .153
Modifying and Formatting SmartArt Graphics . . . . . . . . . . . . . . . . . . . . .155
Using SmartArt Design Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .156
Formatting SmartArt Graphics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .160
12 Working with Charts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .163
Understanding Charts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .163
Understanding Chart Terminology . . . . . . . . . . . . . . . . . . . . . . . . . . . . .164
Understanding Chart Types . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .165
Inserting Charts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .166
Inserting a Chart from Excel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .169
Inserting an Excel Chart . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .169
Modifying and Formatting Charts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .170
Modifying Chart Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .170
Modifying Your Chart’s Layout . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .172
Formatting Charts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .175
13 Working with Audio and Video . . . . . . . . . . . . . . . . . . . . . . . .177
Inserting Audio Clips . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .178
Inserting Audio Clips from Your Computer . . . . . . . . . . . . . . . . . . . . . . . .178
Recording Audio Clips . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .180
Deleting Audio Clips . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .181
Inserting Video Clips . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .181
Inserting a Video Clip from Your Computer . . . . . . . . . . . . . . . . . . . . .181
Inserting Audio and Video Clips from the Clip Art Task Pane . . . . . . .184
Formatting Audio and Video Clips . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .185
Adjusting Audio and Video Clips . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .186
Specifying a Video Poster Frame . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .186
Working with Audio and Video Styles . . . . . . . . . . . . . . . . . . . . . . . . . .187
Arranging Audio and Video Clips . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .187
Resizing Audio and Video Clips . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .188
Specifying Audio and Video Playback Options . . . . . . . . . . . . . . . . . . . . .188
Playing a Clip . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .189
Adding a Bookmark . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .189
Editing Audio and Video Clips . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .189
Specifying Audio and Video Options . . . . . . . . . . . . . . . . . . . . . . . . . . .191
Compressing Media Files for Improved Performance . . . . . . . . . . . . . .192
Compressing Media Files . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .192
Creating Videos from PowerPoint Presentations . . . . . . . . . . . . . . . . . . .193
Creating a Video from a PowerPoint Presentation . . . . . . . . . . . . . .194
14 Working with Animation and Transitions . . . . . . . . . . . . . .196
Understanding Animation and Transitions . . . . . . . . . . . . . . . . . . . . . . . .196
Setting Slide Transitions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .197
Setting Up Presentation Slide Transitions . . . . . . . . . . . . . . . . . . . . . .197
Applying Animation to Objects . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .199
Animating Objects . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .199
Customizing Animations on the Animation Pane . . . . . . . . . . . . . . . . . .201
Setting Additional Effects . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .202
Setting Timings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .204
Animating Charts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .205
Animating Text . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .206
Animating SmartArt Graphics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .207
Animating Audio and Video Files . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .207
Viewing the Advanced Timeline . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .208
Managing Animations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .208
Reordering Animations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .208
Modifying Animations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .208
Removing Animations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .209
Reusing Animations with the Animation Painter . . . . . . . . . . . . . . .209
Part IV Making Presentations
15 Presenting a Slide Show . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .211
Understanding Slide Shows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .211
Setting Up a Show . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .212
Rehearsing Timings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .214
Using Timings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .215
Deleting Timings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .216
Recording Voice Narrations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .216
Recording a Voice Narration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .217
Rerecording Narrations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .218
Playing Narrations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .218
Deleting Narrations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .218
Creating Custom Shows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .218
Viewing Your Show . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .220
Navigating a Show Full Screen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .221
Setting Pointer Options . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .225
Using the Onscreen Pen to Mark Your Presentation . . . . . . . . . . . . .225
Packaging a Presentation onto a CD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .227
Broadcasting a Slide Show . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .230
16 Creating and Printing Presentation Materials . . . . . . . . . .233
Understanding PowerPoint Printing Options . . . . . . . . . . . . . . . . . . . . . .233
Printing PowerPoint Presentations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .235
Preparing to Print . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .235
Customizing Headers and Footers . . . . . . . . . . . . . . . . . . . . . . . . . . . . .239
Previewing a PowerPoint Presentation . . . . . . . . . . . . . . . . . . . . . . . . .240
Printing Your Presentation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .240
Creating Handouts in Microsoft Word . . . . . . . . . . . . . . . . . . . . . . . . . . . . .242
Creating Handouts in Microsoft Word . . . . . . . . . . . . . . . . . . . . . . . . . .242
17 Sharing and Collaborating on Presentations . . . . . . . . . . .244
Exploring Ways to Share and Collaborate in PowerPoint . . . . . . . . . . .244
Protecting Your Presentation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .245
Preparing Your Presentation for Sharing . . . . . . . . . . . . . . . . . . . . . . . . . . .247
Inspecting Your Presentation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .247
Checking Your Presentation for Accessibility . . . . . . . . . . . . . . . . . . .249
Running the Compatibility Checker . . . . . . . . . . . . . . . . . . . . . . . . . . . .250
Sharing Your Presentation with Others . . . . . . . . . . . . . . . . . . . . . . . . . . . .251
Sending via E-Mail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .252
Saving Presentations to the Web . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .253
Saving Presentations to SharePoint . . . . . . . . . . . . . . . . . . . . . . . . . . . .255
Publishing Slides to a Slide Library . . . . . . . . . . . . . . . . . . . . . . . . . . . . .257
Other Ways to Collaborate in Microsoft PowerPoint 2010 . . . . . . . . . .258
Co-Authoring in Microsoft PowerPoint . . . . . . . . . . . . . . . . . . . . . . . . .259
Collaborating with Microsoft Office Communications
Server 2007 R2 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .259
Collaborating with Microsoft Office Live Workspace . . . . . . . . . . . .259
Part V Maximizing the Power of PowerPoint
18 Working with Hyperlinks and Action Buttons . . . . . . . . . .262
Working with Hyperlinks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .262
Inserting Hyperlinks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .262
Customizing Hyperlink ScreenTips . . . . . . . . . . . . . . . . . . . . . . . . . . . . .269
Modifying Hyperlinks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .270
Removing Hyperlinks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .271
Using Action Settings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .271
Adding an Action Setting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .272
Using Action Buttons . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .273
Testing Hyperlinks and Action Settings . . . . . . . . . . . . . . . . . . . . . . . . . . .274
19 Customizing PowerPoint . . . . . . . . . . . . . . . . . . . . . . . . . . . . .275
Working with the Quick Access Toolbar . . . . . . . . . . . . . . . . . . . . . . . . . . .275
Moving the Quick Access Toolbar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .275
Adding and Removing Quick Access Toolbar Commands . . . . . . .276
Setting PowerPoint Options . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .277
Personalizing PowerPoint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .277
Setting Proofing Options . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .278
Setting Save Options . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .283
Setting Language Options . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .285
Setting Advanced Options . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .285
Customizing the Ribbon . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .286
Customizing the Quick Access Toolbar . . . . . . . . . . . . . . . . . . . . . . . . .289
Setting Add-In Options . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .291
Setting Trust Center Options . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .291
Setting Presentation Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .291
Working with Slide Masters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .292
Modifying the Slide Master . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .293
Adding a Slide Master . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .294
Creating a Custom Layout . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .295
Renaming a Slide Master or Layout . . . . . . . . . . . . . . . . . . . . . . . . . . . .297
Duplicating a Slide Master or Layout . . . . . . . . . . . . . . . . . . . . . . . . . . .298
Deleting a Slide Master or Layout . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .298
Preserving a Slide Master . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .299
Applying a Theme to a Slide Master . . . . . . . . . . . . . . . . . . . . . . . . . . .299
Modifying the Handout and Notes Masters . . . . . . . . . . . . . . . . . . . .300
20 Accessing PowerPoint on the Web and
Mobile Devices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .303
Using the Microsoft PowerPoint Web App . . . . . . . . . . . . . . . . . . . . . . . . .303
Setting Up SkyDrive . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .303
Adding Files to SkyDrive . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .305
Creating New Presentations in SkyDrive . . . . . . . . . . . . . . . . . . . . . . .306
Setting SkyDrive Permissions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .307
Viewing Presentations in the PowerPoint Web App . . . . . . . . . . . . .311
Accessing PowerPoint from Mobile Devices . . . . . . . . . . . . . . . . . . . .312
21 Extending PowerPoint with Third-Party Tools . . . . . . . . . .313
Extending PowerPoint with Third-Party Software . . . . . . . . . . . . . . . . . .313
Camtasia Studio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .313
Articulate Rapid E-Learning Studio . . . . . . . . . . . . . . . . . . . . . . . . . . . .314
Adobe Presenter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .315
Getting Creative with Third-Party Templates, Backgrounds,
and Clip Art . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .315
Enhancing Your PowerPoint Experience with External Hardware . . .316
Impatica ShowMate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .316
Papershow . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .316
TurningPoint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .316
Laser Mouse . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .317
Integrating PowerPoint with Twitter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .317
Poll Everywhere . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .317
SAP PowerPoint Twitter Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .317
Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .319


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Product details
 Price
 Pages
 354 p
 File Size
 12,920 KB
 File Type
 PDF format
 ISBN-13
 ISBN-10
 978-0-7897-4294-0
 0-7897-4294-2
 Copyright
 2011 by Pearson Education, Inc 
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