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 Tips & Tools for Using Your Brain

by Tom Stafford and Matt Webb

Foreword by Steven Johnson

Mind Hacks- Tips & Tools for Using Your Brain

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Book Details
 396 p
 File Size 
 4,494 KB
 File Type
 PDF format
 2005 O’Reilly Media, Inc

About the Author
Tom Stafford likes finding things out and writing things down. Several years
of doing this in the Department of Psychology at the University of Sheffield
resulted in a Ph.D. Now sometimes he tells people he’s a computational cognitive
neuroscientist and then talks excitedly about neural networks. Lately
he’s begun talking excitedly about social networks too. As well as doing academic
research, he has worked freelance, writing and working at the BBC as
a documentary researcher. Things he finds interesting he puts on his web
Matt Webb is an engineer and designer, splitting his working life between
R&D with BBC Radio & Music Interactive and freelance projects in the social
software world. In the past, he’s made collaborative online toys, written IM
bots, and run a fiction web site (archived at; now
he’s content with hacky web scripts and his weblog, Interconnected, 
Matt reads a little too much, likes the word “cyberspace,”
lives in London, and tells his mother he’s “in computers.”

Think for a moment about all that’s happening while you read this text:
how your eyes move to center themselves on the words, how you idly
scratch your arm while you’re thinking, the attention-grabbing movements,
noises, and other distractions you’re filtering out. How does all this work?
As one brain speaking to another, here’s a secret: it isn’t easy.
The brain is a fearsomely complex information-processing environment.
Take the processing involved in seeing, for instance. One of the tasks
involved in seeing is detecting the motion in every tiny portion of vision, in
such and such a direction and at such and such a speed, and representing
that in the brain. But another task is seeing a face in the light that falls on
the retina, figuring out what emotion it’s showing, and representing that
concept in the brain, somehow, too.

To an extent, the brain is modular, so that should give us a way in, but it’s
not that clean-cut. The processing subsystems of the brain are layered on top
of one another, but their functionality mingles rather than being organized in
a distinct progression. Often the same task is performed in many different
places, in many different ways. It’s not a clear mechanical system like clockwork
or like a computer program; giving the same input won’t always give
the same output. Automatic and voluntary actions are highly meshed, often
inextricable. Parts of vision that appear fully isolated from conscious experience
suddenly report different results if conscious expectations change.
The information transformations in the brain are made yet more complicated
by the constraints of history, computation, and architecture. Development
over evolutionary time has made it hard for the brain to backtrack; the
structure of the brain must reflect its growth and repurposing. Computation
has to occur as fast as possible—we’re talking subsecond responses—but
there are limits on the speed at which information can travel between physical
parts of the brain. These are all constraints to be worked with.
All of which leaves us with one question: how can we possibly start to
understand what’s going on?

Cognitive neuroscience is the study of the brain biology behind our mental
functions. It is a collection of methods (like brain scanning and computational
modeling) combined with a way of looking at psychological phenomena
and discovering where, why, and how the brain makes them happen. It
is neither classic neuroscience—a low-level tour of the biology of the
brain—nor is it what many people think of as psychology—a metaphorical
exploration of human inner life; rather, it’s a view of the mind that looks at
the fundamental elements and rules, acting moment by moment, that makes
up conscious experience and action.

By focusing both on the biological substrate and on the high-level phenomenon
of consciousness, we can pick apart the knot of the brain. This picking
apart is why you don’t need to be a cognitive neuroscientist to reap the fruit of the field.

This book is a collection of probes into the moment-by-moment works of
the brain. It’s not a textbook—more of a buffet, really. Each hack is one
probe into the operation of the brain, one small demonstration. By seeing
how the brain responds, we pick up traces of the structures present and the
design decision made, learning a little bit more about how the brain is put together.

Simultaneously we’ve tried to show how there isn’t a separation between the
voluntary “me” feeling of the mind and the automatic nature of the brain—
the division between voluntary and automatic behavior is more of an ebb and
flow, and we wield our cognitive abilities with unconscious flourishes and
deliberate movements much as we wield, say, our hands, or a pen, or a lathe.
In a sense, we’re trying to understand the capabilities that underpin the
mind. Say we understand to what extent the holes in our vision are continually
covered up or what sounds and lights will—without a doubt—grab our
attention (and also what won’t): we’ll be able to design better tools, and create
better interfaces that work with the grain of our mental architecture and
not against it. We’ll be able to understand ourselves a little better; know a
little more, in a very real sense, about what makes us tick.
Plus it’s fun. That’s the key. Cognitive neuroscience is a fairly new discipline.
The journey into the brain is newly available and an enjoyable ride.
The effects we’ll see are real enough, but the explanations of why they occur
are still being debated. We’re taking part in the mapping of this new territory
just by playing along. Over the course of writing this book, we’ve spent
time noticing our own attention systems darting about the room, seen ourselves
catching gestures from people we’ve been talking to, and played
games with the color of traffic and peripheral vision. That’s the fun bit. But
we’ve also been gripped by the arguments in the scientific literature and
have had new insights into facets of our everyday lives, such as why some
web sites are annoying and certain others are particularly well-made. If,
through this book, we’ve managed to make that world a little more accessible
too, then we’ve succeeded. And when you’ve had a look around and
found new ways to apply these ideas and, yes, new topics we’ve not touched
on, please do let us know. We’re here for the ride too.

Why Mind Hacks?
The term “hacking” has a bad reputation in the media. They use it to refer to
those who break into systems or wreak havoc with computers as their weapons.
Among people who write code, though, the term “hack” refers to a
“quick-and-dirty” solution to a problem, or a clever way to get something
done. And the term “hacker” is taken very much as a compliment, referring
to someone as being “creative,” having the technical chops to get things
done. The Hacks series is an attempt to reclaim the word, document the
good ways people are hacking, and pass the hacker ethic of creative participation
on to the uninitiated. Seeing how others approach systems and problems
is often the quickest way to learn about a new technology.
The brain, like all hidden systems, is prime territory for curious hackers.
Thanks to relatively recent developments in cognitive neuroscience, we’re
able to satisfy a little of that curiosity, making educated explanations for
psychological effects rather than just pointing those effects out, throwing
light on the internal workings of the brain.
Some of the hacks in this collection document the neat tricks the brain has
used to get the job done. Looking at the brain from the outside like this, it’s
hard not to be impressed at the way it works. Other hacks point to quirks of
our own minds that we can exploit in unexpected ways, and that’s all part of
learning our way round the wrinkles in this newly exposed technology.
Mind Hacks is for people who want to know a bit more about what’s going
on inside their own heads and for people who are going to assemble the
hacks in new ways, playing with the interface between ourselves and the
world. It’s wonderfully easy to get involved. We’ve all got brains, after all.

How to Use This Book
You can read this book from cover to cover if you like, but each hack stands
on its own, so feel free to browse and jump to the different sections that
interest you most. If there’s a prerequisite you need to know, a cross-reference
will guide you to the right hack.
We’ve tried out all the demonstrations in this book, so we know that for
most people they work just as we say they do; these are real phenomena.
Indeed, some are surprising, and we didn’t believe they’d work until we
tried them ourselves. The explanations are summaries of the current state of
knowledge—often snapshots of debates in progress. Keep an open mind
about these. There’s always the chance future research will cause us to revise
our understanding.
Often, because there is so much research on each topic, we have linked to
web sites, books, and academic papers to find out more. Follow these up.
They’re fantastic places to explore the wider story behind each hack, and
will take you to interesting places and appear interesting connections.
With regard to academic papers, these are bedrock of scientific knowledge.
They can be hard to get and hard to understand, but we included references
to them because they are the place to go if you really need to get to the bottom
of a story (and to find the cutting edge). What’s more, for many scientists,
evidence doesn’t really exist until it has been published in a scientific
journal. For this to happen, the study has to be reviewed by other scientists
working in the field, in a system called peer review. Although this system
has biases, and mistakes are made, it is this that makes science a collective
endeavor and provides a certain guarantee of quality.
The way journal articles are cited is quite precise, and in this book we’ve
followed the American Psychological Association reference style ( 
Each looks something like this:
Lettvin, J., Maturana, H., McCulloch, W., & Pitts, W. (1959). What the
frog’s eye tells the frog’s brain. Proceedings of the IRE, 47(11), 1940– 1951.
Before the year of publication (which is in parentheses), the authors are
listed. After the year is the title of the paper, followed by the journal in
which you’ll find it, in italics. The volume (in italics) and then the issue
number (in parentheses) follow. Page numbers come last. One convention
you’ll often see in the text is “et al.” after the main author of a paper. This is
shorthand for “and others.”
Many, but not all, journals have an electronic edition, and some you can
access for free. Most are subscription-based, although some publishers will
let you pay per paper. If you go to a library, generally a university library,
make sure it not only subscribes to the journal you want, but also has the
year in which the paper you’re after was published.
If you’re lucky, the paper will also be reprinted online. This is often the
case with classic papers and with recent papers, which the authors may
have put on their publications page. A good query to use at Google (http:// for papers online in PDF format using a query like:
“What the Frog’s Eye Tells the Frog’s Brain” filetype:pdf
Alternately, search for a researcher’s name followed by the word “publications”
for papers, demonstrations, and as-yet-unpublished research, a gold
mine if you’re learning more about a particular topic.

Table of Contents
Foreword . . . . . . . . xi
Credits . . . . . . . xiii
Preface .  . . . xix
Chapter 1. Inside the Brain . . . . . . . . 1
1. Find Out How the Brain Works Without Looking Inside 2
2. Electroencephalogram: Getting the Big Picture with EEGs 5
3. Positron Emission Tomography: Measuring Activity Indirectly with PET 6
4. Functional Magnetic Resonance Imaging:
The State of the Art 7
5. Transcranial Magnetic Stimulation:
Turn On and Off Bits of the Brain 8
6. Neuropsychology, the 10% Myth, and Why You Use All
of Your Brain 9
7. Get Acquainted with the Central Nervous System 13
8. Tour the Cortex and the Four Lobes 16
9. The Neuron 19
10. Detect the Effect of Cognitive Function on Cerebral Blood Flow 22
11. Why People Don’t Work Like Elevator Buttons 24
12. Build Your Own Sensory Homunculus 27
Chapter 2. Seeing . . . . . . . . . . 32
13. Understand Visual Processing 32
14. See the Limits of Your Vision 38
15.To See, 16.Map Your 17. Glimpse the Gaps in Your Vision 50
18. When Time Stands Still 52
19. Release Eye Fixations for Faster Reactions 55
20. Fool Yourself into Seeing 3D 57
21. Objects Move, Lighting Shouldn’t 62
22. Depth Matters 66
23. See How Brightness Differs from Luminance:
The Checker Shadow Illusion 72
24. Create Illusionary Depth with Sunglasses 76
25. See Movement When All Is Still 80
26. Get Adjusted 83
27. Show Motion Without Anything Moving 86
28. Motion Extrapolation: The “Flash-Lag Effect” 90
29. Turn Gliding Blocks into Stepping Feet 93
30. Understand the Rotating Snakes Illusion 95
31. Minimize Imaginary Distances 101
32. Explore Your Defense Hardware 106
33. Neural Noise Isn’t a Bug; It’s a Feature 108
Chapter 3. Attention . . . . . . . 111
34. Detail and the Limits of Attention 112
35. Count Faster with Subitizing 115
36. Feel the Presence and Loss of Attention 117
37. Grab Attention 123
38. Don’t Look Back! 126
39. Avoid Holes in Attention 129
40. Blind to Change 134
41. Make Things Invisible Simply by Concentrating
(on Something Else) 137
42. The Brain Punishes Features that Cry Wolf 139
43. Improve Visual Attention Through Video Games 143
Chapter 4. Hearing and Language . . . . . . 147
44. Detect Timing with Your Ears 148
45. Detect Sound Direction 150
46. Discover Pitch 154
47. Keep Your Balance 156
48. Detect Sounds on the Margins of Certainty 158
49. Speech Is Broadband Input to Your Head 160
50. Give Big-Sounding Words to Big Concepts 162
51. Stop Memory-Buffer Overrun While Reading 165
52. Robust Processing Using Parallelism 169
Chapter 5. Integrating . . . . . . 173
53. Put Timing Information into Sound
and Location Information into Light 173
54. Don’t Divide Attention Across Locations 176
55. Confuse Color Identification with Mixed Signals 179
56. Don’t Go There 182
57. Combine Modalities to Increase Intensity 186
58. Watch Yourself to Feel More 188
59. Hear with Your Eyes: The McGurk Effect 190
60. Pay Attention to Thrown Voices 193
61. Talk to Yourself 195
Chapter 6. Moving . . . .. . . . 200
62. The Broken Escalator Phenomenon:
When Autopilot Takes Over 200
63. Keep Hold of Yourself 203
64. Mold Your Body Schema 207
65. Why Can’t You Tickle Yourself? 210
66. Trick Half Your Mind 215
67. Objects Ask to Be Used 218
68. Test Your Handedness 221
69. Use Your Right Brain—and Your Left, Too 226
Chapter 7. Reasoning . . .  . . . . . 231
70. Use Numbers Carefully 231
71. Think About Frequencies Rather than Probabilities 234
72. Detect Cheaters 239
73. Fool Others into Feeling Better 242
74. Maintain the Status Quo 246
Chapter 8. Togetherness . . . . . . 251
75. Grasp the Gestalt 252
76. To Be Noticed, Synchronize in Time 254
77. See a Person in Moving Lights 258
78. Make Things Come Alive 262
79. Make Events Understandable as Cause and Effect 265
80. Act Without Knowing It 269
Chapter 9. Remembering . . . . .  . 273
81. Bring Stuff to the Front of Your Mind 274
82. Subliminal Messages Are Weak and Simple 277
83. Fake Familiarity 279
84. Keep Your Sources Straight (if You Can) 283
85. Create False Memories 287
86. Change Context to Build Robust Memories 292
87. Boost Memory Using Context 295
88. Think Yourself Strong 298
89. Navigate Your Way Through Memory 302
90. Have an Out-of-Body Experience 306
91. Enter the Twilight Zone: The Hypnagogic State 308
92. Make the Caffeine Habit Taste Good 311
Chapter 10. Other People . . . 316
93. Understand What Makes Faces Special 317
94. Signal Emotion 320
95. Make Yourself Happy 325
96. Reminisce Hot and Cold 327
97. Look Where I’m Looking 331
98. Monkey See, Monkey Do 335
99. Spread a Bad Mood Around 338
100. You Are What You Think 342
Index . . .  . . . 345

Mind Hacks- Tips & Tools for Using Your Brain
Printed in the United States of America.
Published by O’Reilly Media, Inc., 1005 Gravenstein Highway North,
Sebastopol, CA 95472.

Editor: Rael Dornfest
Series Editor: Rael Dornfest
Executive Editor: Dale Dougherty
Production Editor: Sarah Sherman
Cover Designer: Hanna Dyer
Interior Designer: David Futato
Printing History:
November 2004: First Edition.




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Book Details
 676 p
 File Size 
 5,076 KB
 File Type
 PDF format
 Stephen Pinker, 1997

About the Author
Steven Pinker, a native of Montreal, studied experimental psychology
at McGill University and Harvard University. After serving on the faculties
of Harvard and Stanford universities he moved to the Massachusetts
Institute of Technology, where he is currently Professor of
Psychology and Director of the Centre for Cognitive Neuroscience.
Pinker has studied many aspects of language and of visual cognition,
with a focus on language acquisition in children. He is a fellow of several
scientific societies, and has been awarded research prizes from the
the National Academy of Sciences and the American Psychological
Association, a teaching prize from MIT, and book prizes from the
American Psychological Association, the Linguistics Society of America
and the Los Angeles Times. His classic The Language Instinct is also
available in Penguin.

Why are there so many robots in fiction, but none in real life? 
I would pay a lot for a robot that could put away the dishes or
run simple errands. But I will not have the opportunity in
this century, and probably not in the next one either. There are, of course,
robots that weld or spray-paint on assembly lines and that roll through
laboratory hallways; my question is about the machines that walk, talk,
see, and think, often better than their human masters. Since 1920, when
Karel Capek coined the word robot in his play R.U.R., dramatists have
freely conjured them up: Speedy, Cutie, and Dave in Isaac Asimov's I,
Robot, Robbie in Forbidden Planet, the flailing canister in Lost in Space,
the daleks in Dr. Who, Rosie the Maid in Thejetsons, Nomad in Star Trek,
Hymie in Get Smart, the vacant butlers and bickering haberdashers in
Sleeper, R2D2 and C3PO in Star Wars, the Terminator in The Terminator,
Lieutenant Commander Data in Star Trek: The Next Generation, and the
wisecracking film critics in Mystery Science Theater 3000.
This book is not about robots; it is about the human mind. I will try to
explain what the mind is, where it came from, and how it lets us see,
think, feel, interact, and pursue higher callings like art, religion, and philosophy.
On the way I will try to throw light on distinctively human
quirks. Why do memories fade? How does makeup change the look of a
face? Where do ethnic stereotypes come from, and when are they irrational?
Why do people lose their tempers? What makes children bratty?
Why do fools fall in love? What makes us laugh? And why do people
believe in ghosts and spirits?

Table of Contents

Preface ix

1 Standard Equipment 3
2 Thinking Machines 59
3 Revenge of the Nerds 149
4 The Mind's Eye 211
5 Good Ideas 299
6 Hotheads 363
7 Family Values 425
8 The Meaning of Life 521

Notes 567
References 589
Index 629

Published by the Penguin Group
Penguin Books Ltd, 27 Wrights Lane, London W8 5TZ, England
Penguin Putnam Inc., 375 Hudson Street, New York, New York 10014, USA
Penguin Books Australia Ltd, Ringwood, Victoria, Australia
Penguin Books Canada Ltd, 10 Alcorn Avenue, Toronto, Ontario, Canada M4V 3B2
Penguin Books (NZ) Ltd, 182-190 Wairau Road, Auckland 10, New Zealand
Penguin Books Ltd, Registered Offices: Harmondsworth, Middlesex, England

First published in the USA by W. W. Norton 1997
First published in Great Britain by Allen Lane The Penguin Press 1998
Published in Penguin Books 1998
1 3 5 7 9 1 0 8 6 4 2

The notices on page 627 constitute an extension of this copyright page
The moral right of the author has been asserted

Printed in England by Clays Ltd, St Ives pic

The Astonishing Science of How Your Brain Creates Material Reality

Dawson Church

Praise for Mind to Matter

“If you’ve been wondering whether your thoughts really do affect your life, this
marvelous book will make you a believer. From the level of the atom to the level
of our bodies to the level of the galaxies, Dawson Church’s painstaking research
shows that mind is profoundly creative. Synthesizing hundreds of studies in the
fields of biology, physics, and psychology, he shows that moment by moment, the
energy fields of our brains are literally creating reality. These insights can have
a radical effect on your health and prosperity, and I highly recommend you
apply them in your life.”
— John Gray, #1 New York Times best-selling author of Men Are from Mars,
Women Are from Venus
“We have entered an era of healing in which the influence of consciousness in
health and illness is being validated as never before. For a view of these crucial
insights, researcher Dawson Church’s Mind to Matter is invaluable.”
— Larry Dossey, M.D., author of One Mind: How Our Individual Mind Is Part
of a Greater Consciousness and Why It Matters
“Dawson Church’s careful scientific work shows that the Law of Attraction isn’t
just a metaphysical proposition—it’s a scientific reality. Drawing from hundreds
of studies, and illustrated with inspiring real-life stories, it demystifies the
intricate mechanisms by which thoughts become things. As the boundaries of
what you believe is possible for your life are stretched by Dawson’s work, they
may never snap back to their old shape.”
— Marci Shimoff, #1 New York Times best-selling author of Happy for No Reason
“I love this book. It constantly fascinated me with delicious facts and so many
captivating stories. And it is wonderful to see science catching up with what the
shamans and sages have always known!”
— Donna Eden, author of Energy Medicine
“Once in a long while, a profoundly disruptive vision shatters the scientific
paradigm, refocuses the entire way we see the world, and opens up vast new
horizons of human potential. For our generation, this book is that vision.”
— Raymond Aaron, New York Times best-selling author of Chicken Soup for the
Parent’s Soul
“Dawson Church has again proven himself to be one of the great thinkers of our
time, demystifying the most complex principles in the universe that influence our
lives, with a story-telling ability that makes it all fun and easy to understand. By
weaving eye-opening research into engaging, heart-warming stories, an
awareness emerges of the power your own mind has to not only direct your life
but influence the collective consciousness of the universe itself which binds us
together as one.”
— Robert Hoss, co-author of Dreams That Change Our Lives; Director,
DreamScience Foundation
“This groundbreaking book presents the exciting new scientific evidence
demonstrating that our thoughts have a direct impact on the world around us,
and it shows us how to harness this knowledge for joyful and effective lives.”
— David Feinstein, Ph.D., co-author of Personal Mythology
“I believe that Mind to Matter is one of the most important books ever written.
Chapter after chapter it shows us how we are masters of our bodies and the
world around us. It’s filled with mind-blowing research that has completely
changed the way I approach my life. The results I’m getting by applying the
techniques are astonishing. They can transform your mind and the world of
matter around you. I can’t recommend this book highly enough.”
— Matt Gallant, author of Triple Your Productivity
“Mind to Matter challenges the core principles of modern medicine and
conventional science. Dawson Church makes a compelling case that the
mind/body link is more profound than we ever suspected, and that science must
expand its paradigm to include forces like consciousness, resonance, and
energy. Profusely illustrated, the book includes an impressive compendium of
research citations, from classic papers to recent breakthroughs. Many practical
examples and exercises provide tools to work on our own personal
transformation and, if the book’s thesis of interconnection is correct, our social
transformation as well. I highly recommend this book.”
— Eric Leskowitz, M.D., Department of Psychiatry, Harvard Medical School
“Dawson Church has been a pioneer in the field of healing for decades, his
research far ahead of its time. His book Mind to Matter is perfectly timed for an
era in which people are opening up to the science and research behind energy
techniques. Dawson offers a brilliant and insightful guide to how our thoughts
create our reality. Packed with fascinating history from the dawn of evolution to
the latest brain research, his work is a blueprint for both experts and nonprofessionals
looking for effective healing strategies. Dawson succinctly shows
us not just that these methods work, but the empirical basis for how they work. If
you have ever wanted to learn the science of manifestation and how your
thoughts affect your material world, this book is a must-read. It will change your
thoughts, and applying these principles every day will in turn change your
reality. The question is—what will you create after you read it?”
— Peta Stapleton, Ph.D., School of Psychology, Bond University, Australia
“Many in our culture are shifting from powerless victims to powerful cocreators.
Yet as this evolutionary impulse toward greater power emerges, we are
coming face to face with what happens when power is abused. As we face global
crises of unpredictable proportions, we need heart-based creators of deep
integrity in touch with their power now more than ever. What would be possible
in our lives and on our planet if we connected our power with our hearts? What
does science have to say about such manifesting power? Mind to Matter
explores this edge of how our power to participate in the co-creation of reality
functions from the scientific perspective. It also calls us out on how to avoid
overstating our human power, as so many ‘law of attraction’ books mistakenly
promise. As our power grows, we are called to acknowledge with humility the
paradoxical nature of how powerful we are as creators, yet how uncontrollable
the great Mystery really is. May those who read this book step fully into their
power, their hearts, and their integrity, and may the world be blessed by how
this book affects you.”
— Lissa Rankin, M.D., New York Times best-selling author of Mind Over Medicine

Mind to Matter- The Astonishing Science of How Your Brain Creates Material Reality
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Book Details
 333 p
 File Size 
 27,831 KB
 File Type
 PDF format
 9781401955236 (hardcover : alk. paper)
 2018 by Dawson Church
 Published in the United States
 by: Hay House, Inc

About the Author
Dawson Church is an award-winning author whose best-selling book The
Genie in Your Genes ( has been hailed by reviewers
as a breakthrough in our understanding of the link between emotions and
genetics. He founded the National Institute for Integrative Healthcare
( to study and implement promising evidence-based
psychological and medical techniques. In his undergraduate and graduate work
at Baylor University, he became the first student to successfully graduate from
the academically rigorous University Scholars program in 1979. He earned a
doctorate at Holos University under the mentorship of neurosurgeon Norman
Shealy, M.D., Ph.D., founder of the American Holistic Medical Association.
After an early career in book publishing as editor and then president of Aslan
Publishing (, Church went on to receive a
postgraduate Ph.D. in Natural Medicine as well as clinical certification in
Energy Psychology (CEHP certification# 2016). Church’s groundbreaking
research has been published in prestigious scientific journals. He is the editor of
Energy Psychology: Theory, Research & Treatment, a peer-reviewed
professional journal (, and a blogger for the
Huffington Post. He shares how to apply the breakthroughs of energy
psychology to health and athletic performance through EFT Universe
( EFT Universe was the first organization to have its
courses accredited for CME (continuing medical education) for all of the major
professions, including doctors (AMA), psychologists (APA), and nurses
(ANCC). He has trained thousands of practitioners in energy psychology
techniques and offers the premier certification program in the field


Metaphysics Meets Science
Thoughts become things. This is manifestly true. I am sitting on a chair right
now. It began as a thought in someone’s mind—every detail of it. The frame, the
fabric, the curves, the color.

Thoughts become things. This is manifestly untrue. I will never be a
quarterback for the National Football League, no matter how earnestly I think
about it. I will never be 16 years old again. I will never pilot the starship Enterprise.
Between the ways in which thoughts become things and the ways in which
thoughts can never become things there is a wide middle ground.
This book explores that middle ground.

Why? We want to be able to create to the outermost limits of our thought,
expanding our lives to the limits of our potential. We want to be as happy,
healthy, wealthy, wise, fulfilled, creative, and loved as possible. We also don’t
want to chase pipe dreams, thoughts that are never going to become things.
When we apply the rigorous standards of science to the inquiry, that middle
ground turns out to be enormous. Research shows us that with thought, used
deliberately, we can create things beyond the ordinary.

The idea that thoughts are things has become a meme in popular culture. It’s
held as a firm proposition in metaphysics, and some spiritual teachers ascribe
infinite powers to the mind. Yet there are clearly limits to human creative
abilities; I cannot manifest an aircraft carrier simply by thinking about one. I
cannot become Indonesian, jump over Mount Everest, or turn lead into gold.
New discoveries in epigenetics, neuroscience, electromagnetism, psychology,
cymatics, public health, and quantum physics, however, are showing that
thoughts can be profoundly creative. The page or device on which you now read
these words began as a thought. So did democracy, the bikini, space travel,
immunization, money, the four-minute mile, and the assembly line.

Science and metaphysics are generally considered to be polar opposites.
Science is experimental, practical, rigorous, empirical, materialistic, objective,
and intellectual. Metaphysics is spiritual, experiential, abstract, mystical,
ephemeral, internal, irreplicable, imprecise, subjective, otherworldly,
impractical, and impossible to prove. Science studies the world of matter while
metaphysics seeks to transcend it.

I have never perceived science and metaphysics as separate and have
delighted in being both a mystic and a scientific researcher. When I bring the
rigor of science to the questions of consciousness, each illuminates the other.
This book examines the science behind the creative powers of the mind. It
reviews the studies that show, step-by-step, exactly how our minds create
material form. As each piece of the puzzle falls into place, the science turns out
to be even more astonishing than the metaphysics.

This book is also full of case histories—real, up close, authentic personal
accounts of people who had an experience of mind-into-matter. Drawn from the
worlds of medicine, psychology, sports, business, and scientific discovery, these
stories run the gamut from profound to inspiring to heart-wrenching. They show
us that thoughts can become things in ways that stretch the fabric of our spacetime reality.

Table of Contents

Foreword by Dr. Joseph Dispenza
Introduction: Metaphysics Meets Science

Chapter 1: How Our Brains Shape the World
Chapter 2: How Energy Builds Matter
Chapter 3: How Our Emotions Organize Our Environment
Chapter 4: How Energy Regulates DNA and the Cells of Our Bodies
Chapter 5: The Power of Coherent Mind
Chapter 6: Entraining Self with Synchronicity
Chapter 7: Thinking from beyond Local Mind

Afterword: Where Mind Takes Us Next
About the Author
Image Credits

Mind to Matter
....® • Published in Australia by: Hay House Australia Pty. Ltd.:
• Published in the United Kingdom by: Hay House UK, Ltd.: • Published in India
by: Hay House Publishers India:

Cover design: Victoria Valentine • Interior design: Riann Bender Indexer: Joan Shapiro

The Power to Charge Your Life with Money, Meaning, and Momentum

Neil Patel, Patrick Vlaskovits, & Jonas Koffler


Trust us, it wasn’t by luck or coincidence, though we believe in both.
Our Hustle book did what we had intended for it.
It grabbed you, pulled you in, and spoke to something inside of you.
Now it’s your turn.
There’s something left unfinished. Something big.
The sooner you get through this book, the sooner you can get started.

Hustle- The Power to Charge Your Life with Money, Meaning, and Momentum
Just with Paypal

Book Details
 300 p
 File Size 
 1,350 KB
 File Type
 PDF format
 978-1-62336-717-6 e-book 
 2016 by Neil Patel, Patrick Vlaskovits,
 and Jonas Koffler

About the Authors
NEIL PATEL is the cofounder of Crazy Egg and Hello Bar. He helps companies
like NBC, GM, HP, and Viacom grow their revenue. The Wall Street Journal
calls him a top influencer on the Web, Forbes says he is one of the top 10 online
marketers, and Entrepreneur says he created one of the 100 most brilliant
companies in the world. Tweet him @NeilPatel or contact him by visiting
PATRICK VLASKOVITS is an entrepreneur and New York Times bestselling
author. His writing has been featured in the Harvard Business Review and the
Wall Street Journal, and he speaks at technology conferences nationally and
internationally, including SXSW, GROW conference, the Turing Festival, and
the Lean Startup conference. He is cofounder and CEO of Superpowered Inc.
Tweet him @Pv or contact him by visiting
JONAS KOFFLER is a creative media consultant, producer, and writer. He
advises internationally recognized thought leaders and creative artists, helps
organizations innovate, develops strategy and intellectual property for start-ups
and billion-dollar companies alike, and has contributed to multiple bestselling
books. Tweet him @JonasKoffler or contact him by visiting
And be sure to visit for:
• Free tools and online resources designed for our readers.
• News, interviews, events, and updates on the book.
• Innovation, education, and empowerment training.
• Giveaways, special offers, and more…
Mention of specific companies, organizations, or authorities in this book does not imply endorsement by the author or publisher, nor does mention of specific companies, organizations, or authorities imply that they endorse this book, its author, or the publisher.
Internet addresses and telephone numbers given in this book were accurate at the time it went to press.

To be honest, I don’t believe you.”
It was the fall of 2012, and Neil had just come off a conference stage to
rousing applause after delivering the keynote on the latest trends in digital
marketing to 2,500 enthused marketers. He’d ended his talk encouraging his
audience to embrace entrepreneurial “hustle” as paramount to success and had
been feeling good about his performance.
Startled, he turned to face his accuser, a petite dark-haired woman, and asked, “Excuse me?”
“C’mon on, Neil,” she replied. “You know the best way to be successful is to
be born to rich parents. Look around you, all the winners come from privileged backgrounds.”
Shaking his head, Neil responded, “Well, with my first job I had the privilege
of mopping up bathrooms at the amusement park near our home. I’m living
proof that hustle works.”
His voice faded as he saw his answer obliterated by his accuser’s seething
disbelief. She rolled her eyes and jabbed the air between them with the pen she
had been using to take notes.
“It’s rigged. Look at Bill Gates. Mark Zuckerberg. Chelsea Clinton. If you
didn’t go to Harvard or Stanford, you’re locked out of the club. No club, no
connections. No connections, no opportunities. No opportunities, no chance at real success.”
Unwilling to wait for further explanation from the former theme park
bathroom attendant turned Internet marketing icon and start-up founder, the
dark-haired woman stormed past Neil down the long convention center hall.
Irritation at his inability to convince his accuser trailed Neil the whole evening
as he navigated the conference after-party, his frustration snapping at him like an
overzealous border collie amid back-slapping beer-breathed colleagues, overly
loud music, and unlimited free cocktails.
As much as he tried to shake it, he knew he had to prove that dark-haired woman wrong.
Yet like her, there are millions of frustrated people among us: professionals
and students, artists and entrepreneurs, moms and dads, to name a few. We know
these people well. They’re our friends, our coworkers, and our family members.
Every Sunday evening, those of us who have fallen for the normal rules of
work and social convention sink into a mild depression as the Monday Blues set
in. Our children, our spouses, our hobbies—life’s little gifts—fade into the
background as we are overwhelmed by the sheer drudgery that awaits us the next
day at 8:00 a.m.
Nearly 90 percent of our fellow workers feel emotionally disconnected from
their jobs, and their dreams remain far afield or fleeting memories. Were we
uniquely privileged Masters of the Universe, we could easily bypass the slog that
provides our daily bread and butter.
But let’s be honest: Most of us aren’t exactly “special.”
We don’t boast an Ivy League education like Sheryl Sandberg, a political
pedigree like a Kennedy, or a wealthy father like Donald Trump. We’re stuck
behind our steering wheels each morning, bound by our commute, unable to take
shortcuts like the privileged few. The best we can hope for is to occasionally
take the carpool lane.
The reality is that we’re more like Rocky Balboa than Luke Skywalker—the
Force isn’t strong in us. We have no special advantages. In fact, we face a world
of disadvantages—at best, we’re underdogs fighting a system that stacks the
odds against us and squeezes the life out of us.
Today, what the three of us, Neil, Patrick, and Jonas, see going on around us
is a small group of people doing well, and this is troubling. Some of these people
are doing exceptionally well—some are even our close friends and clients,
people we respect. And an ocean of others, some of them insanely talented
people, are struggling to move beyond paycheck to paycheck and keep the
promises they made to themselves and their families. We see too many people
repressed by irrational and incessant fears, stifled by an unwillingness to take
more risk, trapped by tough choices about their futures.
What’s happened to their dreams? Why are so many good, hardworking
people going nowhere so fast while so few prosper? What’s the difference
between the successful and the unfulfilled? Something is broken here. We want
to fix it and in the process help thousands of people the world over become
better dreamers and more confident doers.
So how do we possibly find a way to break free and achieve lasting success
and fulfillment on our terms?
One way: We hustle.
In a world of boundless abundance, the only thing standing between us and
fulfillment of our dreams is self-imposed friction, a poison that saps our
willingness to step out of what feels comfortable.
This book is the antidote.

Table of Contents

Hustle- The Power to Charge Your Life with Money, Meaning, and Momentum
Book design by Joanna Williams

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