Learn Exactly What To Buy To Make A Living Selling On eBay

Included Books

Thrift Store Champ VS Garage Sale Superstar

Turning Thrift Store Oddities And Rarities Into Cool Cash

Turning Thrift Store Electronics And Gadgets Into Cash Magic

Turning Thrift Store Vintage Toys Into Stacks Of Cash

Reseller Secrets To Dominating A Thrift Store Revealed

Selling Creative DIY Projects Online

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Book Details

Price	4.00
Pages	209 p
File Size	1,464 KB
File Type	PDF format
ISBN	-
Copyright©	2016 by Rick Riley, Kathy Stanton

This document is geared towards providing exact and reliable information in

regards to the topic and issue covered. The publication is sold with the idea

that the publisher is not required to render accounting, officially permitted, or

otherwise, qualified services. If advice is necessary, legal or professional, a

practiced individual in the profession should be ordered.

Introduction

I want to thank you and for downloading the book, Thrift Store

Superstar vs. Garage Sale King: 50 Unique and Collectible Items

to Buy at Thrift Stores and Garage Sales to Resell On eBay And

Amazon For Huge Profit .

This book contains proven steps and strategies on how to find

unique and collectable items that are worth big money when resold

online. If you haven ’ t been to a garage sale for a while, you

might wonder what people really do sell. The phrase that one

person ’ s junk is another person ’ s treasure can prove all too true

when looking through the random offerings set before you. Do

you know how to get the best price possible for the item you

want? Does the seller have any idea how much the item is really

worth? By taking a good look at what types of items can be sold

for a great profit and what is merely junk, you will be prepared at

any garage sale.

Garage sales and thrift stores have a plethora of different items that

are simply waiting for the right buyer. However, most people

don ’ t know what items can be resold online for a nice profit. By

taking a look at the items that are most unique and collectable, you

will be able to pick them out amongst the clutter of a garage sale

table or thrift store shelf. So, let ’ s take a look at what to look for

when you step into that garage sale or thrift store! It might amaze

you what you have been missing in the past!

Thanks again for downloading this book, I hope you enjoy it!

Table of Contents

Book 1: Thrift Store Champ VS Garage Sale Superstar

Introduction

Chapter 1: Which Items are Unique at Garage Sales?

Chapter 2: Which Items are Collectable?

Chapter 3: Other Money Makers

Chapter 4: Tips for Finding Garage Sales

Chapter 5: How to Haggle for the Best Price

Chapter 6: Knowing When to Buy and When to Step Away

Chapter 7: Sealing the Deal and Making Your Profit

Conclusion

Book 2: Turning Thrift Store Oddities And Rarities Into Cool Cash

Introduction

Chapter 1: Strange Finds You Can Profit From

Chapter 2: Super Strange Items That Bring in Big Money

Chapter 3: All Things Old and Off the Wall Treasures

Chapter 4: Oddities and Wacky Items for Sale

Chapter 5: Thinking Outside the Box

Chapter 6: A Few More Oddities

Chapter 7: A Few More Things to Look Out for

Conclusion

Book 3: Turning Thrift Store Electronics And Gadgets Into Cash Magic

Introduction

Chapter 1: Why Should I Use Amazon and eBay?

Chapter 2: Best Selling Electronic Items on eBay and Amazon

Chapter 3: How to Find These Items Wherever You Are

Chapter 4: Gadgets that Sell Well on eBay and Amazon

Chapter 5: Knowing How to Price Your Items

Chapter 6: How to Buy These Items in Thrift Stores

Chapter 7: The Secrets to Turning Your Finds into Profits

Conclusion

Book 4: Turning Thrift Store Vintage Toys Into Stacks Of Cash

Introduction

Chapter 1: Dolls and Other Girls’ Toys

Chapter 2: Flashback to Your Childhood

Chapter 3: Boys’ Toys and Other Fun

Chapter 4: Games and Puzzles

Chapter 5: Other Toys that Can be Worth Money

Chapter 6: Knowing Whether or Not to Buy

Chapter 7: Knowing What to Look for

Conclusion

Book 5: Reseller Secrets To Dominating A Thrift Store Revealed

Introduction

Chapter 1: How to Buy and Sell Clothing From a Thrift Store

Chapter 2: How to Make Money Buying Shoes at Thrift Stores

Chapter 3: How to Make Money With Home Décor From a Thrift Store

Chapter 4: How to Make Money Selling Arts and Crafts Items From a Thrift Store

Chapter 5: How to Buy Small Appliances at Thrift Stores and Make Money

Chapter 6: Other Items You Can Profit From in a Thrift Store

Chapter 7: A Few Final Tips on Selling

Conclusion

Book 6: Selling Creative DIY Projects Online

Introduction

Chapter 1: What People are Looking for

Chapter 2: Easy Decorative Pieces

Chapter 3: Soaps and Candles

Chapter 4: Furniture Refurbishing

Chapter 5: Apparel, Jewelry, and Accessories

Chapter 6: Where to Sell Your Do it Yourself Items

Chapter 7: Finding Items to Make that Will Sell

Conclusion

Bookscreen

Introduction

A Step-by-Step Guide to Using Three Online Services to Make One Successful Business

Peter Kent . Jill K. Finlayson

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Book Details

Price	2.50
Pages	408 p
File Size	12,366 KB
File Type	PDF format
ISBN	0-07-226444-6
Copyright©	2006 by  The McGraw-Hill Companies

About the Authors

Peter Kent is the author of more books about the Internet than any other writer. His titles include

Search Engine Optimization for Dummies, the bestselling Complete Idiot’s Guide to the Internet,

and the most widely reviewed and praised title in computer-book history, Poor Richard’s Web

Site: Geek Free, Commonsense Advice on Building a Low-Cost Web Site. In all, he is the author

of around 50 books and hundreds of newspaper and magazine articles.

Kent has worked in e-commerce and online marketing for over a decade. He set up his first

web-based store in 1997, and in 1999 he founded an e-Business Service Provider funded by

one of the world’s largest VC firms. Kent currently consults with businesses about their Internet

marketing strategies, helping them to avoid the pitfalls and to leap the hurdles they’ll encounter

online. For more information, visit http://www.PeterKentConsulting.com/.

Jill K. Finlayson is one of the founders of M Networks, a media company that provides training

seminars, books, and distance learning on online retailing, in addition to hosting the Small eBusiness

World Conference and Expo designed for small business owners and entrepreneurs. Finlayson

worked at eBay from 1998 to 2003 as Senior Category Manager in charge of the Toys, Dolls,

Hobbies, and Crafts businesses, a segment that generates more than $1.5 billion in transactions

annually. Finlayson is co-author of Fundraising on eBay (McGraw-Hill), and she writes much of the

curriculum and training materials for eKnowledge Institute’s Academy and Business School courses

in eBay. Finlayson also worked for The Learning Company, an educational software company. She

lives in Fremont, California, and is a graduate of the University of California at Berkeley.

Table of Contents

Acknowledgments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xxi

Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xxiii

PART I Building an eBay Business

CHAPTER 1 How Your Business Fits Online . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Why Three Services? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

What Makes a Good Online Product? . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

The Perfect Online Product . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Understanding the Price Sensitivity of the Online Buyer . . . . . . . . . . . . 8

To Ship or Not to Ship . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

CHAPTER 2 Creating Your eBay Presence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

Why Sell Through eBay? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

Registering as an eBay Member . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

Setting Up a PayPal Account . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

Using My eBay . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

Creating an About Me Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

Using ID Verify . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

Getting Help . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26

CHAPTER 3 Preparing to Sell . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29

Learning How to Buy on eBay . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29

Understanding the Selling Formats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30

Using Buy It Now—BIN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31

Different Quantity Options . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32

eBay Fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32

Selling Strategies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34

Timing Strategies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35

Setting Your Preferences . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35

CHAPTER 4 Planning Your Shipping . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39

The Internet Shipping Revolution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39

Picking Packing Materials . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40

Packaging “Best Practices” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43

Who Will You Ship With? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44

Estimating Shipping Costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44

Calculating a Packaging and Handling Fee . . . . . . . . . . . . . . . . . . . . . . 46

Considering “Shipping Strategies” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48

Shipping Overseas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50

CHAPTER 5 Listing Your Items Effectively . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51

Creating Your Photographs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51

Taking Great Photographs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52

The Selling Process . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52

Choosing a Selling Format . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53

Selecting a Listing Category . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55

Creating a Title and Description . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56

Entering Pricing Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 59

Specifying When the Item Will Sell . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60

Specifying Item Quantity and Location . . . . . . . . . . . . . . . . . . . . . . . . . 61

Adding Photographs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62

Hosting Your Own Pictures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 63

Specifying the Listing Layout and Options . . . . . . . . . . . . . . . . . . . . . . 64

Providing Payment, Shipping, and Returns Details . . . . . . . . . . . . . . . . 66

Entering Your Shipping Information . . . . . . . . . . . . . . . . . . . . . . 68

Reviewing and Submitting Your Listing . . . . . . . . . . . . . . . . . . . . . . . . . 70

CHAPTER 6 Monitoring, Modifying, and Managing Sales . . . . . . . . . . . . . . . . . . 71

Checking on Your Listings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 71

Changing a Listing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 72

Canceling and Rescheduling Listings . . . . . . . . . . . . . . . . . . . . . . . . . . . 73

Reviewing the Auction Status . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 75

Canceling a Member’s Bid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 77

Blocking Bidders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 77

CHAPTER 7 Payment, Shipping, and Feedback . . . . . . . . . . . . . . . . . . . . . . . . . . 79

Viewing Your Sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 79

Completing a Sale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 80

Calculating the Final Charge and Asking for Payment . . . . . . . . . . . . . . 80

Receiving Payment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 84

Shipping the Product and Sending a Notification . . . . . . . . . . . . . . . . . . 85

Leaving Feedback . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 87

Handling Nonpaying Bidders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 89

Using the Unpaid Item Process . . . . . . . . . . . . . . . . . . . . . . . . . . 89

Relisting the Item . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 90

Doing a Second Chance Sale . . . . . . . . . . . . . . . . . . . . . . . . . . . . 90

CHAPTER 8 Automating and Scaling . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93

The Different eBay Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93

Using Turbo Lister . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 95

Using Selling Manager . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 102

Using Seller’s Assistant . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 103

Using Third-party Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 103

More Resources . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 105

CHAPTER 9 Opening an eBay Store . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 107

Why Set Up an eBay Store? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 107

Pushing People to Your Store . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 108

Selecting a Store Type . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 110

eBay Store Fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 110

Monthly Fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 111

Listing Upgrade Fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 111

Final Value Fees—Sales Originating Through eBay . . . . . . . . . . 111

Final Value Fees—Sales Originating Through Your

Own Efforts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 112

Setting Up Your Store . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 112

Customizing Your Store . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 115

Listing Your Items for Sale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 117

CHAPTER 10 Marketing, Keywords, and Promotions . . . . . . . . . . . . . . . . . . . . . . 119

Using eBay Keywords . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 119

Using Store Promotion Boxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 120

Setting Up Cross Promotions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 121

Using eBay’s E-mail Marketing Tools . . . . . . . . . . . . . . . . . . . . . . . . . . 122

Looking for Ways to Differentiate Your Listings . . . . . . . . . . . . . . . . . . 123

Using Your Store to Build Relationships . . . . . . . . . . . . . . . . . . . . . . . . 124

Selling Wholesale Lots . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 125

CHAPTER 11 Power Selling, Consignment Selling, and Analyzing

Your Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 127

Becoming a PowerSeller . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 127

The Five PowerSeller Levels and Their Benefits . . . . . . . . . . . . . . . . . . 128

Reviewing Your Sales Reports . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 129

Consignment Selling and Becoming a Trading Assistant . . . . . . . . . . . . 132

Becoming a Trading Post . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 135

Building Your Trading Assistant Business . . . . . . . . . . . . . . . . . . . . . . . 135

PART II Building Your Yahoo! Store

CHAPTER 12 Getting Started with Yahoo! Merchant Solutions . . . . . . . . . . . . . . . 139

Choosing a Merchant Solutions Package . . . . . . . . . . . . . . . . . . . . . . . . 141

Do You Need a Web Site, Too? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 143

Deciding How to Build Your Store Pages . . . . . . . . . . . . . . . . . . . . . . . . 144

Making Your Decision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 145

Poor Man’s Site Integration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 146

And the Choice Is . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 146

Picking a Domain Name . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 146

Registering for a Yahoo! Merchant Solutions Account . . . . . . . . . . . . . . 147

Pointing Your Domain to Your Store . . . . . . . . . . . . . . . . . . . . . . . . . . . 149

Pointing www to the Store . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 150

Finding Your Way Around the Store Manager . . . . . . . . . . . . . . . . . . . . 150

Creating a Store Security Key . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 150

Setting Up a Credit Card Merchant Account . . . . . . . . . . . . . . . . . . . . . 152

CHAPTER 13 Adding and Importing Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . 153

Understanding the Product Database . . . . . . . . . . . . . . . . . . . . . . . . . . . 153

Adding an Item to the Product Database . . . . . . . . . . . . . . . . . . . . . . . . 154

Working with Options—Monograms, Inscriptions,

Incremental Pricing, and More . . . . . . . . . . . . . . . . . . . . . . . . . . . 159

Modifying Items . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 161

Publishing Your Product Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 162

Viewing the Data in Your Store . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 162

Exporting Product Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 163

Importing Product Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 164

Dealing with Options . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 165

Creating Section Pages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 165

Entering Inventory Quantities . . . . . . . . . . . . . . . . . . . . . . . . . . . 168

Creating and Importing the Data File . . . . . . . . . . . . . . . . . . . . . . 168

Publishing Your Import Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . 170

Importing Images . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 171

CHAPTER 14 Working in Store Editor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 173

Moving Around in Store Editor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 173

Understanding Your Store Structure . . . . . . . . . . . . . . . . . . . . . . . . . . . . 176

Using the Contents Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 178

Learning the Edit Toolbar Buttons . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 179

Planning Your Strategy—to HTML or Not to HTML? . . . . . . . . . . . . . . 183

CHAPTER 15 Creating the Home and Section Pages . . . . . . . . . . . . . . . . . . . . . . . 189

Setting Up the Home Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 189

Using HTML in the Message and Other Text Fields . . . . . . . . . . 193

Moving and Removing Elements on the Home Page . . . . . . . . . 194

Making a Product or Section a “Special” . . . . . . . . . . . . . . . . . . . 195

Creating and Editing Section Pages . . . . . . . . . . . . . . . . . . . . . . . . . . . . 197

Working with Images and HTML . . . . . . . . . . . . . . . . . . . . . . . . 200

Placing Other Products on a Section Page . . . . . . . . . . . . . . . . . . 202

Moving Products Between Sections . . . . . . . . . . . . . . . . . . . . . . . 204

CHAPTER 16 Modifying Page Layout . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 205

Modifying the Section Page’s Head and Contents Layout . . . . . . . . . . . 205

Choosing Product Layout with Contents-format . . . . . . . . . . . . . . . . . . 207

Picking Product Elements with Contents-elements . . . . . . . . . . . . . . . . 208

Overriding Head and Contents Settings . . . . . . . . . . . . . . . . . . . . . . . . . 208

Using Leaf . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 209

Overriding Contents Layout . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 209

Placing Products on the Section Page Only . . . . . . . . . . . . . . . . . . . . . . 211

Creating and Editing Product Pages . . . . . . . . . . . . . . . . . . . . . . . . . . . . 212

Creating a “Link” Information Blurb . . . . . . . . . . . . . . . . . . . . . . . . . . . 213

Creating a Product Accessory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 214

Associating One Product with Another . . . . . . . . . . . . . . . . . . . . . . . . . . 215

Modifying Product Page Layout . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 216

CHAPTER 17 Customizing the Site Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 217

Modifying the Store’s Graphic Design . . . . . . . . . . . . . . . . . . . . . . . . . . 217

Quickly Selecting a Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 218

Modifying the Navbar Buttons . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 218

Switching to a Horizontal Button Bar . . . . . . . . . . . . . . . . . . . . . 218

Adding, Removing, and Moving Buttons . . . . . . . . . . . . . . . . . . 219

Changing the Order of the Contents Buttons . . . . . . . . . . . . . . . . 221

Changing Button Designs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 221

Changing Button Labels and Using Images . . . . . . . . . . . . . . . . . 222

Changing the Function of the Y! Shopping Button . . . . . . . . . . . 222

Adding More Buttons . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 223

Using the Design Variables Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 223

Adding Ancillary Pages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 228

Creating a Feedback or Catalog-request Form . . . . . . . . . . . . . . . 229

Creating More Pages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 230

Publishing Your Work . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 230

CHAPTER 18 Defining Payment Methods and Your Checkout Process . . . . . . . . . 231

Setting Up a Credit-card Merchant Account . . . . . . . . . . . . . . . . . . . . . . 231

Credit-card Transactions Explained . . . . . . . . . . . . . . . . . . . . . . . 231

Already Got a Merchant Account? . . . . . . . . . . . . . . . . . . . . . . . . 232

Merchant Account Fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 233

Setting Up Credit-card Transactions . . . . . . . . . . . . . . . . . . . . . . 234

Configuring Credit-card Verification (Risk) Tools . . . . . . . . . . . . . . . . . 235

Understanding Address Verification . . . . . . . . . . . . . . . . . . . . . . . 236

Understanding Card Verification Value . . . . . . . . . . . . . . . . . . . . 237

Selecting Risk Settings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 237

Selecting Payment Methods: Credit Cards, PayPal, and More . . . . . . . . 238

Setting Up Your Order Forms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 238

Setting Up Notification and Feedback Messages . . . . . . . . . . . . . . . . . . 241

CHAPTER 19 Configuring Shipping, Taxes, and Inventory . . . . . . . . . . . . . . . . . . 243

Specifying Where You Ship—Foreign Orders . . . . . . . . . . . . . . . . . . . . 243

Setting Up Shipping Methods and Rates . . . . . . . . . . . . . . . . . . . . . . . . 244

Using UPS OnLineTM Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 244

Creating Shipping Methods . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 245

Defining Shipping Rates and Creating Rules . . . . . . . . . . . . . . . . 246

Configuring Shipping Settings . . . . . . . . . . . . . . . . . . . . . . . . . . . 250

Defining Shipping Confirmation Messages . . . . . . . . . . . . . . . . . . . . . . 251

Managing Sales Tax Rates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 251

Setting Up Sales Tax in Merchant Solutions . . . . . . . . . . . . . . . . 253

Using the Shipping & Tax Test Tool . . . . . . . . . . . . . . . . . . . . . . . . . . . . 256

Configuring Inventory Options . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 256

Configuring Database Inventory . . . . . . . . . . . . . . . . . . . . . . . . . 257

Entering Inventory Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 259

Opening for Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 259

CHAPTER 20 Processing Orders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 261

Reviewing Your Orders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 261

Checking Flagged Orders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 265

Processing Credit-card Payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 267

Modifying Charges and Canceling Orders . . . . . . . . . . . . . . . . . . . . . . . 268

Processing Fax, Phone, and Mail Orders . . . . . . . . . . . . . . . . . . . . . . . . 268

Processing PayPal and Other Forms of Payment . . . . . . . . . . . . . . . . . . 269

Shipping Your Order . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 270

Shipping via UPS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 270

Blocking Fraudulent Orders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 271

CHAPTER 21 Promotion Strategies and Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . 273

Submitting Data to Yahoo! Shopping . . . . . . . . . . . . . . . . . . . . . . . . . . . 273

Preparing Product Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 274

Adding Data Fields . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 276

Categorizing Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 276

Creating the Product-url Field . . . . . . . . . . . . . . . . . . . . . . . . . . . 277

Importing and Publishing Your Data . . . . . . . . . . . . . . . . . . . . . . 277

Using Coupons and Discounts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 278

Creating Affiliate, Discount, and Tracking Links . . . . . . . . . . . . . . . . . . 279

Using E-mail Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 282

Setting Up Cross-sell Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 282

PART III Using Google Pay Per Click and More to Grow Traffic

CHAPTER 22 Google AdWords and Other Pay Per Click Programs . . . . . . . . . . . . 289

What Is PPC? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 289

The PPC Systems . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 291

Understanding the PPC Process . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 291

Understanding Conversion Ratio, Click Value, and ROI . . . . . . . . . . . . 292

Calculating Click Value and ROI with No Background . . . . . . . . 293

Calculating Gross Profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 293

Calculating Breakeven Click Value . . . . . . . . . . . . . . . . . . . . . . . 294

What’s the ROI? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 294

Calculating Click Value and ROI Later . . . . . . . . . . . . . . . . . . . . . . . . . 294

So, Can You Make Money? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 296

Understanding Keywords . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 297

Broad vs. Narrow Terms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 298

Doing a Keyword Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 298

Checking Bid Prices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 300

CHAPTER 23 Setting Up a Google PPC Campaign . . . . . . . . . . . . . . . . . . . . . . . . . 303

Getting Started . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 303

Selecting a Location for Your Ads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 304

Selecting the World or Specific Countries . . . . . . . . . . . . . . . . . . 305

Selecting a Region or City . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 305

Selecting a Very Precise Region . . . . . . . . . . . . . . . . . . . . . . . . . . 305

Creating Your Ads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 306

Entering Keywords . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 307

Bidding on Keywords . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 307

Specifying Your Daily Budget . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 310

Entering Your Account Info . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 310

Modifying Keyword Characteristics . . . . . . . . . . . . . . . . . . . . . . . . . . . . 310

Changing Bid Prices for Specific Keywords . . . . . . . . . . . . . . . . 311

Changing Target URLs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 313

Keyword Matching Techniques . . . . . . . . . . . . . . . . . . . . . . . . . . 313

Understanding Expanded Matches . . . . . . . . . . . . . . . . . . . . . . . . 314

Creating New Ads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 315

Turning Off “Content” Placement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 315

Writing Effective Ads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 316

Google’s Editorial Guidelines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 317

Going “Live” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 318

CHAPTER 24 Managing Your PPC Campaigns and Measuring Results . . . . . . . . . 319

Viewing PPC Results . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 319

Managing Bad CTRs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 323

Why Does Google Do This? . . . . . . . . . . . . . . . . . . . . . . . . . . . . 323

How to “Fix” Low CTRs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 323

Tracking Conversions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 324

Entering Conversion Values . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 328

Placing the Conversion-tracking Code into Your Site . . . . . . . . . . . . . . 328

Using Trackable Links . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 329

xviii How to Make Money Online with eBay, Yahoo!, and Google

Using Other Tracking Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 329

Using the Conversion Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 330

Watching for Click Fraud . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 331

CHAPTER 25 Selling Through Shopping Directories: Froogle, Yahoo!

Shopping, and More . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 333

How to Work with the Shopping Directories . . . . . . . . . . . . . . . . . . . . . 333

Using Froogle . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 337

Using Yahoo! Shopping . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 338

Other Shopping Directories to Work With . . . . . . . . . . . . . . . . . . . . . . . 338

CHAPTER 26 Improving Natural Search Engine Ranking . . . . . . . . . . . . . . . . . . . 339

Why You Must Understand the Search Engines . . . . . . . . . . . . . . . . . . . 339

Understanding Search Engines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 340

Understanding the Keywords . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 343

Making Sure Search Engines Can Index Your Pages . . . . . . . . . . . . . . . 344

Avoiding the Basic Mistakes Before You Start . . . . . . . . . . . . . . . . . . . . 345

Frames . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 345

Invisible Navigation Systems . . . . . . . . . . . . . . . . . . . . . . . . . . . . 345

Images and an Absence of Text . . . . . . . . . . . . . . . . . . . . . . . . . . 347

Macromedia Flash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 348

File and Directory Names . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 348

Optimizing Pages for Particular Keywords . . . . . . . . . . . . . . . . . . . . . . 349

Understanding the Role of Links . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 351

Getting Links to Your Site . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 353

Registering with the Search Engines . . . . . . . . . . . . . . . . . . . . . . . . . . . 353

CHAPTER 27 Using Affiliate Programs and Other Marketing Techniques . . . . . . 355

Using Affiliate Programs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 355

Using Coupon and Discount Sites . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 358

Promoting Through Newsletters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 359

Creating Your Own Newsletter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 360

Content Syndication . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 361

Marketing Through Discussion Groups . . . . . . . . . . . . . . . . . . . . . . . . . 362

Creating Your Own Discussion Group . . . . . . . . . . . . . . . . . . . . . . . . . . 363

CHAPTER 28 Selling Through Amazon and Other Merchant Programs . . . . . . . . 365

Selling on Amazon.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 365

Different Ways to Sell Through Amazon . . . . . . . . . . . . . . . . . . . 366

Becoming an Amazon.com Marketplace Pro Merchant . . . . . . . . . . . . . 368

Using PriceGrabber . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 369

Using Half.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 369

Using Overstock.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 370

Using uBid.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 371

Using SmartBargains.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 372

Using Other Merchant Sites . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 373

CHAPTER 29 Cross-site Merchandising and Promotions . . . . . . . . . . . . . . . . . . . 375

Understanding Channel Conflict . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 375

Using Your Brick-and-mortar to Promote Your Online Site . . . . . . . . . . 376

Giving People a Reason to Visit Your Site . . . . . . . . . . . . . . . . . . . . . . . 378

Using Your Online Site to Promote Your Brick-and-mortar . . . . . . . . . . 379

Using eBay to Push Visitors to Your Web Site . . . . . . . . . . . . . . . . . . . . 380

Using Your Site to Help eBay Sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . 381

Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 383

Bookscreen

Introduction

Have you ever thought about setting up a business online? If not…where have you been for

the last five or ten years? It’s the new American dream, encompassing all the usual ideas of

independence, freedom, and wealth. And sometimes, you know, Internet-based businesses really

do bring all these things to their owners.

Not always, though, which is why you need this book. It’s easy to stumble around on the

Internet for months or years, and never quite get anywhere. What’s the difference between those

who stumble and those who leap into online success? Knowledge. You can’t succeed unless you

do the right things, and while some very successful online businesses have been built by people

who serendipitously stumbled onto the right formula, why leave such an important factor to chance?

This book describes the basic principles, ideas, and tools that you’ll need to succeed online.

In addition, it lays out a roadmap; the book focuses on certain tools that many other successful

businesses have employed:

■ eBay This, the world’s most important online marketplace, has been used by tens of

thousands of people to launch new careers and businesses.

■ Yahoo! You’ve heard of Yahoo!’s search system, of course, but did you know that tens

of thousands of businesses use Yahoo!’s e-commerce tools to manage their online sales?

■ Google A business needs traffic, whether it’s “foot traffic” to a brick-and-mortar

store or web traffic to an e-commerce store. Google—and the other “Pay Per Click”

advertising systems—can help you generate that traffic.

We’ve split this book into three main parts. In Part I, you’ll learn how to begin working

through eBay, selling your wares through auctions, Buy It Now sales, and the eBay store.

In Part II, you’ll find out how to set up a Web store using Yahoo!’s low-cost Merchant

Solutions software.

And in Part III, you’ll find out how to generate traffic through Google’s AdWords Pay Per

Click system…as well as how to get traffic from Yahoo!’s Search Marketing Pay Per Click

system through free search-engine traffic, from the price-comparison sites, and via a variety of

other online marketing techniques.

So let’s not waste time…your future beckons. Turn to Chapter 1 and find out how to get started.

Greg Holden

- Secrets From a Powerseller -

* Identify eBay-friendly merchandise

* Reach a worldwide market

* Increase productivity

* Boost profits

* Make eBay a full-time business

Purchase Now !
Just with Paypal

Book Details

Price	2.50
Pages	370 p
File Size	1,396 KB
File Type	PDF format
ISBN-13  ISBN-10	978-1-4022-1700-5  1-4022-1700-5
Copyright©	2007 by Greg Holden

About the Author

Greg Holden has been a member of eBay since

1997 (User ID: byte-writer). He is a PowerSeller and

has his own eBay Store. Besides writing about eBay

as a regular contributor to the AuctionBytes website

(http://www.auctionbytes.com), he has written

several other books about eBay, including eBay

PowerUser’s Bible, Secrets of the eBay Millionaires, and

Collector’s Guide to eBay. He is a tireless bargain

hunter who collects fountain pens, hats, and

watches—several of which he has bought on eBay.

Acknowledgments

It might look like everything in this book came

from me alone. Indeed, nearly all of these tips

came out of what I have learned by selling on

eBay. But I could never have started the project in

the first place, much less have seen it through to

fruition, on my own. I owe a tremendous debt of

gratitude to a multitude of people, including my

agent Lynn Haller of Studio B, who has guided me

to a variety of new opportunities in the past few

years; Bethany Brown of Sourcebooks for being

very easy to work with; my assistant Ann Lindner;

and my eBay friend and mentor Paula Amato, who

has helped me learn by doing.

Table of Contents

Part I: Before the Sale

Chapter One: Deciding What to Sell on eBay......3

Chapter Two: Wholesale Suppliers and Other

Sourcing Resources...........................................19

Chapter Three: Selling on Consignment............35

Chapter Four: Capturing Clear

Digital Images....................................................49

Chapter Five: Creating Descriptions That Attract

Buyers .................................................................65

Chapter Six: Reaching a Worldwide Market......87

Part II: During the Sale

Chapter Seven: Fielding Questions from

Customers ........................................................103

Chapter Eight: Revising and Improving Your

Descriptions.....................................................119

Chapter Nine: Tracking Your Sales and Navigating

eBay...................................................................133

Part III: After the Sale

Chapter Ten: Ins and Outs of Online

Payments..........................................................147

Chapter Eleven: Packing .....................................161

Chapter Twelve: Postage and Shipping

Charges.............................................................173

Chapter Thirteen: Shipping Domestically

and Internationally.........................................187

Chapter Fourteen: Returns and Other

Problems...........................................................199

Chapter Fifteen: Communicating with

Customers and Other eBay Members ..........213

Chapter Sixteen: Increasing Your

Productivity......................................................223

Chapter Seventeen: eBay Stores .......................235

Part IV: Opening E-Commerce Stores

Chapter Eighteen: Weaving Your Own

Website .............................................................251

Chapter Nineteen: Working with an Auction

Service Provider ...............................................265

Chapter Twenty: Boosting Profits......................277

Chapter Twenty-One: Strategic Purchasing

for Your eBay Business ...................................287

Chapter Twenty-Two: Miscellaneous Tips and

Strategies..........................................................305

Appendix A: Resources for Sellers....................319

Appendix B: Discussion Groups and Sources

of Support ........................................................327

Index .....................................................................333

About the Author ................................................359

Bookscreen

eBay PowerSeller Greg Holden

shows readers how to:

* Identify hot items for sale

* Create descriptions that attract buyers

*Strategically research to maximize profitability

* Deal with buyer questions

* Make the payment process run smoothly

* Confront problems after the sale ends

* Boost customer satisfaction through

packing and shipping

* And much more

Tips, strategies and prescriptions for making

any eBay business healthier, wealthier and wiser