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Learn Exactly What To Buy To Make A Living Selling On eBay

Included Books

Thrift Store Champ VS Garage Sale Superstar
Turning Thrift Store Oddities And Rarities Into Cool Cash
Turning Thrift Store Electronics And Gadgets Into Cash Magic
Turning Thrift Store Vintage Toys Into Stacks Of Cash
Reseller Secrets To Dominating A Thrift Store Revealed
Selling Creative DIY Projects Online

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Book Details
 Price
 4.00
 Pages
 209 p
 File Size 
 1,464 KB
 File Type
 PDF format
 ISBN
 -  
 Copyright©   
 2016 by Rick Riley, Kathy Stanton 
This document is geared towards providing exact and reliable information in
regards to the topic and issue covered. The publication is sold with the idea
that the publisher is not required to render accounting, officially permitted, or
otherwise, qualified services. If advice is necessary, legal or professional, a
practiced individual in the profession should be ordered.

Introduction
I want to thank you and for downloading the book, Thrift Store
Superstar vs. Garage Sale King: 50 Unique and Collectible Items
to Buy at Thrift Stores and Garage Sales to Resell On eBay And
Amazon For Huge Profit .
This book contains proven steps and strategies on how to find
unique and collectable items that are worth big money when resold
online. If you haven ’ t been to a garage sale for a while, you
might wonder what people really do sell. The phrase that one
person ’ s junk is another person ’ s treasure can prove all too true
when looking through the random offerings set before you. Do
you know how to get the best price possible for the item you
want? Does the seller have any idea how much the item is really
worth? By taking a good look at what types of items can be sold
for a great profit and what is merely junk, you will be prepared at
any garage sale.
Garage sales and thrift stores have a plethora of different items that
are simply waiting for the right buyer. However, most people
don ’ t know what items can be resold online for a nice profit. By
taking a look at the items that are most unique and collectable, you
will be able to pick them out amongst the clutter of a garage sale
table or thrift store shelf. So, let ’ s take a look at what to look for
when you step into that garage sale or thrift store! It might amaze
you what you have been missing in the past!
Thanks again for downloading this book, I hope you enjoy it!

Table of Contents

Book 1: Thrift Store Champ VS Garage Sale Superstar
Introduction
Chapter 1: Which Items are Unique at Garage Sales?
Chapter 2: Which Items are Collectable?
Chapter 3: Other Money Makers
Chapter 4: Tips for Finding Garage Sales
Chapter 5: How to Haggle for the Best Price
Chapter 6: Knowing When to Buy and When to Step Away
Chapter 7: Sealing the Deal and Making Your Profit
Conclusion

Book 2: Turning Thrift Store Oddities And Rarities Into Cool Cash
Introduction
Chapter 1: Strange Finds You Can Profit From
Chapter 2: Super Strange Items That Bring in Big Money
Chapter 3: All Things Old and Off the Wall Treasures
Chapter 4: Oddities and Wacky Items for Sale
Chapter 5: Thinking Outside the Box
Chapter 6: A Few More Oddities
Chapter 7: A Few More Things to Look Out for
Conclusion

Book 3: Turning Thrift Store Electronics And Gadgets Into Cash Magic
Introduction
Chapter 1: Why Should I Use Amazon and eBay?
Chapter 2: Best Selling Electronic Items on eBay and Amazon
Chapter 3: How to Find These Items Wherever You Are
Chapter 4: Gadgets that Sell Well on eBay and Amazon
Chapter 5: Knowing How to Price Your Items
Chapter 6: How to Buy These Items in Thrift Stores
Chapter 7: The Secrets to Turning Your Finds into Profits
Conclusion

Book 4: Turning Thrift Store Vintage Toys Into Stacks Of Cash
Introduction
Chapter 1: Dolls and Other Girls’ Toys
Chapter 2: Flashback to Your Childhood
Chapter 3: Boys’ Toys and Other Fun
Chapter 4: Games and Puzzles
Chapter 5: Other Toys that Can be Worth Money
Chapter 6: Knowing Whether or Not to Buy
Chapter 7: Knowing What to Look for
Conclusion

Book 5: Reseller Secrets To Dominating A Thrift Store Revealed
Introduction
Chapter 1: How to Buy and Sell Clothing From a Thrift Store
Chapter 2: How to Make Money Buying Shoes at Thrift Stores
Chapter 3: How to Make Money With Home Décor From a Thrift Store
Chapter 4: How to Make Money Selling Arts and Crafts Items From a Thrift Store
Chapter 5: How to Buy Small Appliances at Thrift Stores and Make Money
Chapter 6: Other Items You Can Profit From in a Thrift Store
Chapter 7: A Few Final Tips on Selling
Conclusion

Book 6: Selling Creative DIY Projects Online
Introduction
Chapter 1: What People are Looking for
Chapter 2: Easy Decorative Pieces
Chapter 3: Soaps and Candles
Chapter 4: Furniture Refurbishing
Chapter 5: Apparel, Jewelry, and Accessories
Chapter 6: Where to Sell Your Do it Yourself Items
Chapter 7: Finding Items to Make that Will Sell
Conclusion


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Introduction

A Step-by-Step Guide to Using Three Online Services to Make One Successful Business

Peter Kent . Jill K. Finlayson


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Book Details
 Price
 2.50
 Pages
 408 p
 File Size 
 12,366 KB
 File Type
 PDF format
 ISBN
 0-07-226444-6
 Copyright©   
 2006 by
 The McGraw-Hill Companies 

About the Authors
Peter Kent is the author of more books about the Internet than any other writer. His titles include
Search Engine Optimization for Dummies, the bestselling Complete Idiot’s Guide to the Internet,
and the most widely reviewed and praised title in computer-book history, Poor Richard’s Web
Site: Geek Free, Commonsense Advice on Building a Low-Cost Web Site. In all, he is the author
of around 50 books and hundreds of newspaper and magazine articles.
Kent has worked in e-commerce and online marketing for over a decade. He set up his first
web-based store in 1997, and in 1999 he founded an e-Business Service Provider funded by
one of the world’s largest VC firms. Kent currently consults with businesses about their Internet
marketing strategies, helping them to avoid the pitfalls and to leap the hurdles they’ll encounter
online. For more information, visit http://www.PeterKentConsulting.com/.

Jill K. Finlayson is one of the founders of M Networks, a media company that provides training
seminars, books, and distance learning on online retailing, in addition to hosting the Small eBusiness
World Conference and Expo designed for small business owners and entrepreneurs. Finlayson
worked at eBay from 1998 to 2003 as Senior Category Manager in charge of the Toys, Dolls,
Hobbies, and Crafts businesses, a segment that generates more than $1.5 billion in transactions
annually. Finlayson is co-author of Fundraising on eBay (McGraw-Hill), and she writes much of the
curriculum and training materials for eKnowledge Institute’s Academy and Business School courses
in eBay. Finlayson also worked for The Learning Company, an educational software company. She
lives in Fremont, California, and is a graduate of the University of California at Berkeley.

Table of Contents
Acknowledgments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xxi
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xxiii
PART I Building an eBay Business
CHAPTER 1 How Your Business Fits Online . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Why Three Services? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
What Makes a Good Online Product? . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
The Perfect Online Product . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Understanding the Price Sensitivity of the Online Buyer . . . . . . . . . . . . 8
To Ship or Not to Ship . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
CHAPTER 2 Creating Your eBay Presence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Why Sell Through eBay? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Registering as an eBay Member . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Setting Up a PayPal Account . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
Using My eBay . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
Creating an About Me Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Using ID Verify . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25
Getting Help . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
CHAPTER 3 Preparing to Sell . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29
Learning How to Buy on eBay . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29
Understanding the Selling Formats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
Using Buy It Now—BIN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31
Different Quantity Options . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
eBay Fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
Selling Strategies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34
Timing Strategies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35
Setting Your Preferences . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35
CHAPTER 4 Planning Your Shipping . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39
The Internet Shipping Revolution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39
Picking Packing Materials . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Packaging “Best Practices” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43
Who Will You Ship With? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44
Estimating Shipping Costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44
Calculating a Packaging and Handling Fee . . . . . . . . . . . . . . . . . . . . . . 46
Considering “Shipping Strategies” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48
Shipping Overseas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50
CHAPTER 5 Listing Your Items Effectively . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51
Creating Your Photographs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51
Taking Great Photographs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52
The Selling Process . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52
Choosing a Selling Format . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53
Selecting a Listing Category . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55
Creating a Title and Description . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56
Entering Pricing Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 59
Specifying When the Item Will Sell . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60
Specifying Item Quantity and Location . . . . . . . . . . . . . . . . . . . . . . . . . 61
Adding Photographs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62
Hosting Your Own Pictures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 63
Specifying the Listing Layout and Options . . . . . . . . . . . . . . . . . . . . . . 64
Providing Payment, Shipping, and Returns Details . . . . . . . . . . . . . . . . 66
Entering Your Shipping Information . . . . . . . . . . . . . . . . . . . . . . 68
Reviewing and Submitting Your Listing . . . . . . . . . . . . . . . . . . . . . . . . . 70
CHAPTER 6 Monitoring, Modifying, and Managing Sales . . . . . . . . . . . . . . . . . . 71
Checking on Your Listings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 71
Changing a Listing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 72
Canceling and Rescheduling Listings . . . . . . . . . . . . . . . . . . . . . . . . . . . 73
Reviewing the Auction Status . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 75
Canceling a Member’s Bid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 77
Blocking Bidders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 77
CHAPTER 7 Payment, Shipping, and Feedback . . . . . . . . . . . . . . . . . . . . . . . . . . 79
Viewing Your Sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 79
Completing a Sale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 80
Calculating the Final Charge and Asking for Payment . . . . . . . . . . . . . . 80
Receiving Payment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 84
Shipping the Product and Sending a Notification . . . . . . . . . . . . . . . . . . 85
Leaving Feedback . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 87
Handling Nonpaying Bidders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 89
Using the Unpaid Item Process . . . . . . . . . . . . . . . . . . . . . . . . . . 89
Relisting the Item . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 90
Doing a Second Chance Sale . . . . . . . . . . . . . . . . . . . . . . . . . . . . 90
CHAPTER 8 Automating and Scaling . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93
The Different eBay Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93
Using Turbo Lister . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 95
Using Selling Manager . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 102
Using Seller’s Assistant . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 103
Using Third-party Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 103
More Resources . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 105
CHAPTER 9 Opening an eBay Store . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 107
Why Set Up an eBay Store? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 107
Pushing People to Your Store . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 108
Selecting a Store Type . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 110
eBay Store Fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 110
Monthly Fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 111
Listing Upgrade Fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 111
Final Value Fees—Sales Originating Through eBay . . . . . . . . . . 111
Final Value Fees—Sales Originating Through Your
Own Efforts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 112
Setting Up Your Store . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 112
Customizing Your Store . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 115
Listing Your Items for Sale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 117
CHAPTER 10 Marketing, Keywords, and Promotions . . . . . . . . . . . . . . . . . . . . . . 119
Using eBay Keywords . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 119
Using Store Promotion Boxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 120
Setting Up Cross Promotions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 121
Using eBay’s E-mail Marketing Tools . . . . . . . . . . . . . . . . . . . . . . . . . . 122
Looking for Ways to Differentiate Your Listings . . . . . . . . . . . . . . . . . . 123
Using Your Store to Build Relationships . . . . . . . . . . . . . . . . . . . . . . . . 124
Selling Wholesale Lots . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 125
CHAPTER 11 Power Selling, Consignment Selling, and Analyzing
Your Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 127
Becoming a PowerSeller . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 127
The Five PowerSeller Levels and Their Benefits . . . . . . . . . . . . . . . . . . 128
Reviewing Your Sales Reports . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 129
Consignment Selling and Becoming a Trading Assistant . . . . . . . . . . . . 132
Becoming a Trading Post . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 135
Building Your Trading Assistant Business . . . . . . . . . . . . . . . . . . . . . . . 135
PART II Building Your Yahoo! Store
CHAPTER 12 Getting Started with Yahoo! Merchant Solutions . . . . . . . . . . . . . . . 139
Choosing a Merchant Solutions Package . . . . . . . . . . . . . . . . . . . . . . . . 141
Do You Need a Web Site, Too? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 143
Deciding How to Build Your Store Pages . . . . . . . . . . . . . . . . . . . . . . . . 144
Making Your Decision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 145
Poor Man’s Site Integration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 146
And the Choice Is . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 146
Picking a Domain Name . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 146
Registering for a Yahoo! Merchant Solutions Account . . . . . . . . . . . . . . 147
Pointing Your Domain to Your Store . . . . . . . . . . . . . . . . . . . . . . . . . . . 149
Pointing www to the Store . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 150
Finding Your Way Around the Store Manager . . . . . . . . . . . . . . . . . . . . 150
Creating a Store Security Key . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 150
Setting Up a Credit Card Merchant Account . . . . . . . . . . . . . . . . . . . . . 152
CHAPTER 13 Adding and Importing Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . 153
Understanding the Product Database . . . . . . . . . . . . . . . . . . . . . . . . . . . 153
Adding an Item to the Product Database . . . . . . . . . . . . . . . . . . . . . . . . 154
Working with Options—Monograms, Inscriptions,
Incremental Pricing, and More . . . . . . . . . . . . . . . . . . . . . . . . . . . 159
Modifying Items . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 161
Publishing Your Product Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 162
Viewing the Data in Your Store . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 162
Exporting Product Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 163
Importing Product Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 164
Dealing with Options . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 165
Creating Section Pages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 165
Entering Inventory Quantities . . . . . . . . . . . . . . . . . . . . . . . . . . . 168
Creating and Importing the Data File . . . . . . . . . . . . . . . . . . . . . . 168
Publishing Your Import Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . 170
Importing Images . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 171
CHAPTER 14 Working in Store Editor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 173
Moving Around in Store Editor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 173
Understanding Your Store Structure . . . . . . . . . . . . . . . . . . . . . . . . . . . . 176
Using the Contents Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 178
Learning the Edit Toolbar Buttons . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 179
Planning Your Strategy—to HTML or Not to HTML? . . . . . . . . . . . . . . 183
CHAPTER 15 Creating the Home and Section Pages . . . . . . . . . . . . . . . . . . . . . . . 189
Setting Up the Home Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 189
Using HTML in the Message and Other Text Fields . . . . . . . . . . 193
Moving and Removing Elements on the Home Page . . . . . . . . . 194
Making a Product or Section a “Special” . . . . . . . . . . . . . . . . . . . 195
Creating and Editing Section Pages . . . . . . . . . . . . . . . . . . . . . . . . . . . . 197
Working with Images and HTML . . . . . . . . . . . . . . . . . . . . . . . . 200
Placing Other Products on a Section Page . . . . . . . . . . . . . . . . . . 202
Moving Products Between Sections . . . . . . . . . . . . . . . . . . . . . . . 204
CHAPTER 16 Modifying Page Layout . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 205
Modifying the Section Page’s Head and Contents Layout . . . . . . . . . . . 205
Choosing Product Layout with Contents-format . . . . . . . . . . . . . . . . . . 207
Picking Product Elements with Contents-elements . . . . . . . . . . . . . . . . 208
Overriding Head and Contents Settings . . . . . . . . . . . . . . . . . . . . . . . . . 208
Using Leaf . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 209
Overriding Contents Layout . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 209
Placing Products on the Section Page Only . . . . . . . . . . . . . . . . . . . . . . 211
Creating and Editing Product Pages . . . . . . . . . . . . . . . . . . . . . . . . . . . . 212
Creating a “Link” Information Blurb . . . . . . . . . . . . . . . . . . . . . . . . . . . 213
Creating a Product Accessory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 214
Associating One Product with Another . . . . . . . . . . . . . . . . . . . . . . . . . . 215
Modifying Product Page Layout . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 216
CHAPTER 17 Customizing the Site Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 217
Modifying the Store’s Graphic Design . . . . . . . . . . . . . . . . . . . . . . . . . . 217
Quickly Selecting a Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 218
Modifying the Navbar Buttons . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 218
Switching to a Horizontal Button Bar . . . . . . . . . . . . . . . . . . . . . 218
Adding, Removing, and Moving Buttons . . . . . . . . . . . . . . . . . . 219
Changing the Order of the Contents Buttons . . . . . . . . . . . . . . . . 221
Changing Button Designs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 221
Changing Button Labels and Using Images . . . . . . . . . . . . . . . . . 222
Changing the Function of the Y! Shopping Button . . . . . . . . . . . 222
Adding More Buttons . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 223
Using the Design Variables Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 223
Adding Ancillary Pages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 228
Creating a Feedback or Catalog-request Form . . . . . . . . . . . . . . . 229
Creating More Pages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 230
Publishing Your Work . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 230
CHAPTER 18 Defining Payment Methods and Your Checkout Process . . . . . . . . . 231
Setting Up a Credit-card Merchant Account . . . . . . . . . . . . . . . . . . . . . . 231
Credit-card Transactions Explained . . . . . . . . . . . . . . . . . . . . . . . 231
Already Got a Merchant Account? . . . . . . . . . . . . . . . . . . . . . . . . 232
Merchant Account Fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 233
Setting Up Credit-card Transactions . . . . . . . . . . . . . . . . . . . . . . 234
Configuring Credit-card Verification (Risk) Tools . . . . . . . . . . . . . . . . . 235
Understanding Address Verification . . . . . . . . . . . . . . . . . . . . . . . 236
Understanding Card Verification Value . . . . . . . . . . . . . . . . . . . . 237
Selecting Risk Settings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 237
Selecting Payment Methods: Credit Cards, PayPal, and More . . . . . . . . 238
Setting Up Your Order Forms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 238
Setting Up Notification and Feedback Messages . . . . . . . . . . . . . . . . . . 241
CHAPTER 19 Configuring Shipping, Taxes, and Inventory . . . . . . . . . . . . . . . . . . 243
Specifying Where You Ship—Foreign Orders . . . . . . . . . . . . . . . . . . . . 243
Setting Up Shipping Methods and Rates . . . . . . . . . . . . . . . . . . . . . . . . 244
Using UPS OnLineTM Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 244
Creating Shipping Methods . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 245
Defining Shipping Rates and Creating Rules . . . . . . . . . . . . . . . . 246
Configuring Shipping Settings . . . . . . . . . . . . . . . . . . . . . . . . . . . 250
Defining Shipping Confirmation Messages . . . . . . . . . . . . . . . . . . . . . . 251
Managing Sales Tax Rates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 251
Setting Up Sales Tax in Merchant Solutions . . . . . . . . . . . . . . . . 253
Using the Shipping & Tax Test Tool . . . . . . . . . . . . . . . . . . . . . . . . . . . . 256
Configuring Inventory Options . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 256
Configuring Database Inventory . . . . . . . . . . . . . . . . . . . . . . . . . 257
Entering Inventory Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 259
Opening for Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 259
CHAPTER 20 Processing Orders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 261
Reviewing Your Orders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 261
Checking Flagged Orders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 265
Processing Credit-card Payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 267
Modifying Charges and Canceling Orders . . . . . . . . . . . . . . . . . . . . . . . 268
Processing Fax, Phone, and Mail Orders . . . . . . . . . . . . . . . . . . . . . . . . 268
Processing PayPal and Other Forms of Payment . . . . . . . . . . . . . . . . . . 269
Shipping Your Order . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 270
Shipping via UPS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 270
Blocking Fraudulent Orders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 271
CHAPTER 21 Promotion Strategies and Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . 273
Submitting Data to Yahoo! Shopping . . . . . . . . . . . . . . . . . . . . . . . . . . . 273
Preparing Product Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 274
Adding Data Fields . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 276
Categorizing Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 276
Creating the Product-url Field . . . . . . . . . . . . . . . . . . . . . . . . . . . 277
Importing and Publishing Your Data . . . . . . . . . . . . . . . . . . . . . . 277
Using Coupons and Discounts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 278
Creating Affiliate, Discount, and Tracking Links . . . . . . . . . . . . . . . . . . 279
Using E-mail Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 282
Setting Up Cross-sell Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 282
PART III Using Google Pay Per Click and More to Grow Traffic
CHAPTER 22 Google AdWords and Other Pay Per Click Programs . . . . . . . . . . . . 289
What Is PPC? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 289
The PPC Systems . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 291
Understanding the PPC Process . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 291
Understanding Conversion Ratio, Click Value, and ROI . . . . . . . . . . . . 292
Calculating Click Value and ROI with No Background . . . . . . . . 293
Calculating Gross Profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 293
Calculating Breakeven Click Value . . . . . . . . . . . . . . . . . . . . . . . 294
What’s the ROI? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 294
Calculating Click Value and ROI Later . . . . . . . . . . . . . . . . . . . . . . . . . 294
So, Can You Make Money? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 296
Understanding Keywords . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 297
Broad vs. Narrow Terms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 298
Doing a Keyword Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 298
Checking Bid Prices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 300
CHAPTER 23 Setting Up a Google PPC Campaign . . . . . . . . . . . . . . . . . . . . . . . . . 303
Getting Started . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 303
Selecting a Location for Your Ads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 304
Selecting the World or Specific Countries . . . . . . . . . . . . . . . . . . 305
Selecting a Region or City . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 305
Selecting a Very Precise Region . . . . . . . . . . . . . . . . . . . . . . . . . . 305
Creating Your Ads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 306
Entering Keywords . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 307
Bidding on Keywords . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 307
Specifying Your Daily Budget . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 310
Entering Your Account Info . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 310
Modifying Keyword Characteristics . . . . . . . . . . . . . . . . . . . . . . . . . . . . 310
Changing Bid Prices for Specific Keywords . . . . . . . . . . . . . . . . 311
Changing Target URLs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 313
Keyword Matching Techniques . . . . . . . . . . . . . . . . . . . . . . . . . . 313
Understanding Expanded Matches . . . . . . . . . . . . . . . . . . . . . . . . 314
Creating New Ads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 315
Turning Off “Content” Placement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 315
Writing Effective Ads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 316
Google’s Editorial Guidelines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 317
Going “Live” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 318
CHAPTER 24 Managing Your PPC Campaigns and Measuring Results . . . . . . . . . 319
Viewing PPC Results . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 319
Managing Bad CTRs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 323
Why Does Google Do This? . . . . . . . . . . . . . . . . . . . . . . . . . . . . 323
How to “Fix” Low CTRs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 323
Tracking Conversions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 324
Entering Conversion Values . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 328
Placing the Conversion-tracking Code into Your Site . . . . . . . . . . . . . . 328
Using Trackable Links . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 329
xviii How to Make Money Online with eBay, Yahoo!, and Google
Using Other Tracking Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 329
Using the Conversion Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 330
Watching for Click Fraud . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 331
CHAPTER 25 Selling Through Shopping Directories: Froogle, Yahoo!
Shopping, and More . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 333
How to Work with the Shopping Directories . . . . . . . . . . . . . . . . . . . . . 333
Using Froogle . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 337
Using Yahoo! Shopping . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 338
Other Shopping Directories to Work With . . . . . . . . . . . . . . . . . . . . . . . 338
CHAPTER 26 Improving Natural Search Engine Ranking . . . . . . . . . . . . . . . . . . . 339
Why You Must Understand the Search Engines . . . . . . . . . . . . . . . . . . . 339
Understanding Search Engines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 340
Understanding the Keywords . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 343
Making Sure Search Engines Can Index Your Pages . . . . . . . . . . . . . . . 344
Avoiding the Basic Mistakes Before You Start . . . . . . . . . . . . . . . . . . . . 345
Frames . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 345
Invisible Navigation Systems . . . . . . . . . . . . . . . . . . . . . . . . . . . . 345
Images and an Absence of Text . . . . . . . . . . . . . . . . . . . . . . . . . . 347
Macromedia Flash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 348
File and Directory Names . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 348
Optimizing Pages for Particular Keywords . . . . . . . . . . . . . . . . . . . . . . 349
Understanding the Role of Links . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 351
Getting Links to Your Site . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 353
Registering with the Search Engines . . . . . . . . . . . . . . . . . . . . . . . . . . . 353
CHAPTER 27 Using Affiliate Programs and Other Marketing Techniques . . . . . . 355
Using Affiliate Programs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 355
Using Coupon and Discount Sites . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 358
Promoting Through Newsletters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 359
Creating Your Own Newsletter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 360
Content Syndication . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 361
Marketing Through Discussion Groups . . . . . . . . . . . . . . . . . . . . . . . . . 362
Creating Your Own Discussion Group . . . . . . . . . . . . . . . . . . . . . . . . . . 363
CHAPTER 28 Selling Through Amazon and Other Merchant Programs . . . . . . . . 365
Selling on Amazon.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 365
Different Ways to Sell Through Amazon . . . . . . . . . . . . . . . . . . . 366
Becoming an Amazon.com Marketplace Pro Merchant . . . . . . . . . . . . . 368
Using PriceGrabber . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 369
Using Half.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 369
Using Overstock.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 370
Using uBid.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 371
Using SmartBargains.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 372
Using Other Merchant Sites . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 373
CHAPTER 29 Cross-site Merchandising and Promotions . . . . . . . . . . . . . . . . . . . 375
Understanding Channel Conflict . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 375
Using Your Brick-and-mortar to Promote Your Online Site . . . . . . . . . . 376
Giving People a Reason to Visit Your Site . . . . . . . . . . . . . . . . . . . . . . . 378
Using Your Online Site to Promote Your Brick-and-mortar . . . . . . . . . . 379
Using eBay to Push Visitors to Your Web Site . . . . . . . . . . . . . . . . . . . . 380
Using Your Site to Help eBay Sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . 381
Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 383


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Introduction
Have you ever thought about setting up a business online? If not…where have you been for
the last five or ten years? It’s the new American dream, encompassing all the usual ideas of
independence, freedom, and wealth. And sometimes, you know, Internet-based businesses really
do bring all these things to their owners.

Not always, though, which is why you need this book. It’s easy to stumble around on the
Internet for months or years, and never quite get anywhere. What’s the difference between those
who stumble and those who leap into online success? Knowledge. You can’t succeed unless you
do the right things, and while some very successful online businesses have been built by people
who serendipitously stumbled onto the right formula, why leave such an important factor to chance?

This book describes the basic principles, ideas, and tools that you’ll need to succeed online.
In addition, it lays out a roadmap; the book focuses on certain tools that many other successful
businesses have employed:
■ eBay This, the world’s most important online marketplace, has been used by tens of
thousands of people to launch new careers and businesses.
■ Yahoo! You’ve heard of Yahoo!’s search system, of course, but did you know that tens
of thousands of businesses use Yahoo!’s e-commerce tools to manage their online sales?
■ Google A business needs traffic, whether it’s “foot traffic” to a brick-and-mortar
store or web traffic to an e-commerce store. Google—and the other “Pay Per Click”
advertising systems—can help you generate that traffic.

We’ve split this book into three main parts. In Part I, you’ll learn how to begin working
through eBay, selling your wares through auctions, Buy It Now sales, and the eBay store.
In Part II, you’ll find out how to set up a Web store using Yahoo!’s low-cost Merchant
Solutions software.

And in Part III, you’ll find out how to generate traffic through Google’s AdWords Pay Per
Click system…as well as how to get traffic from Yahoo!’s Search Marketing Pay Per Click
system through free search-engine traffic, from the price-comparison sites, and via a variety of
other online marketing techniques.

So let’s not waste time…your future beckons. Turn to Chapter 1 and find out how to get started.

Greg Holden

- Secrets From a Powerseller -

* Identify eBay-friendly merchandise
* Reach a worldwide market
* Increase productivity
* Boost profits
* Make eBay a full-time business

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Purchase Now !
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Book Details
 Price
 2.50
 Pages
 370 p
 File Size 
 1,396 KB
 File Type
 PDF format
 ISBN-13
 ISBN-10
 978-1-4022-1700-5
 1-4022-1700-5
 Copyright©   
 2007 by Greg Holden 

About the Author
Greg Holden has been a member of eBay since
1997 (User ID: byte-writer). He is a PowerSeller and
has his own eBay Store. Besides writing about eBay
as a regular contributor to the AuctionBytes website
(http://www.auctionbytes.com), he has written
several other books about eBay, including eBay
PowerUser’s Bible, Secrets of the eBay Millionaires, and
Collector’s Guide to eBay. He is a tireless bargain
hunter who collects fountain pens, hats, and
watches—several of which he has bought on eBay.

Acknowledgments
It might look like everything in this book came
from me alone. Indeed, nearly all of these tips
came out of what I have learned by selling on
eBay. But I could never have started the project in
the first place, much less have seen it through to
fruition, on my own. I owe a tremendous debt of
gratitude to a multitude of people, including my
agent Lynn Haller of Studio B, who has guided me
to a variety of new opportunities in the past few
years; Bethany Brown of Sourcebooks for being
very easy to work with; my assistant Ann Lindner;
and my eBay friend and mentor Paula Amato, who
has helped me learn by doing.

Table of Contents
Part I: Before the Sale
Chapter One: Deciding What to Sell on eBay......3
Chapter Two: Wholesale Suppliers and Other
Sourcing Resources...........................................19
Chapter Three: Selling on Consignment............35
Chapter Four: Capturing Clear
Digital Images....................................................49
Chapter Five: Creating Descriptions That Attract
Buyers .................................................................65
Chapter Six: Reaching a Worldwide Market......87
Part II: During the Sale
Chapter Seven: Fielding Questions from
Customers ........................................................103
Chapter Eight: Revising and Improving Your
Descriptions.....................................................119
Chapter Nine: Tracking Your Sales and Navigating
eBay...................................................................133
Part III: After the Sale
Chapter Ten: Ins and Outs of Online
Payments..........................................................147
Chapter Eleven: Packing .....................................161
Chapter Twelve: Postage and Shipping
Charges.............................................................173
Chapter Thirteen: Shipping Domestically
and Internationally.........................................187
Chapter Fourteen: Returns and Other
Problems...........................................................199
Chapter Fifteen: Communicating with
Customers and Other eBay Members ..........213
Chapter Sixteen: Increasing Your
Productivity......................................................223
Chapter Seventeen: eBay Stores .......................235
Part IV: Opening E-Commerce Stores
Chapter Eighteen: Weaving Your Own
Website .............................................................251
Chapter Nineteen: Working with an Auction
Service Provider ...............................................265
Chapter Twenty: Boosting Profits......................277
Chapter Twenty-One: Strategic Purchasing
for Your eBay Business ...................................287
Chapter Twenty-Two: Miscellaneous Tips and
Strategies..........................................................305
Appendix A: Resources for Sellers....................319
Appendix B: Discussion Groups and Sources
of Support ........................................................327
Index .....................................................................333
About the Author ................................................359


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eBay PowerSeller Greg Holden
shows readers how to:
* Identify hot items for sale
* Create descriptions that attract buyers
*Strategically research to maximize profitability
* Deal with buyer questions
* Make the payment process run smoothly
* Confront problems after the sale ends
* Boost customer satisfaction through
packing and shipping
* And much more

Tips, strategies and prescriptions for making
any eBay business healthier, wealthier and wiser
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