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How Power Works in Our Hyperconnected World—and How to Make It Work for You

Jeremy Heimans & Henry Timms

Subjects: LCSH: Internet—Social aspects. | Internet—Political aspects. | Power (Social sciences) | Internet and activism. | Social movements

New Power- How Power Works in Our Hyperconnected World--And How to Make It Work for You
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Book Details
 266 p
 File Size 
 3,920 KB
 File Type
 PDF format
 9780385541121 (ebook)
 2018 by Jeremy Heimans
 and Henry Timms

About the Author
Jeremy Heimans is the co-founder and CEO of Purpose, a public-benefit corporation that specializes in building and supporting social movements around the world. A lifelong activist, in 2005 he co-founded GetUp!, an Australian political organization with more members than all of Australia’s political parties combined, and he is a co-founder of the global campaigning organization Avaaz and the LGBT rights platform All Out. He is a recipient of the Ford Foundation’s 75th Anniversary Visionary Award for his work as a movement pioneer. He has been named one of Fast Company’s Most Creative People in Business.
Henry Timms is president and CEO of the 92nd Street Y, a cultural and community center that creates programs and movements that foster learning and civic engagement. Under his leadership, the 144-year-old institution was named to Fast Company’s “Most Innovative Companies” list. He is the co-founder of #GivingTuesday, a global philanthropic movement that engages people in close to 100 countries that has generated hundreds of millions of dollars for good causes. He is a visiting fellow at
Stanford PACS Center on Philanthropy and Civil Society.

Power, as philosopher Bertrand Russell puts it, is the “ability to produce intended effects.”
That ability is now in all of our hands. Today, we have the capacity to make films, friends, or
money; to spread hope or spread our ideas; to build community or build up movements; to spread
misinformation or propagate violence—all on a vastly greater scale and with greater potential
impact than we did even a few years ago.
Yes, this is because technology has changed. But the deeper truth is that we are changing. Our
behaviors and expectations are changing. And those who have figured out how to channel all this
energy and appetite are producing Russell’s “intended effects” in new and extraordinarily impactful ways.

Think of the hoodie-clad barons who sit atop online platforms a billion users strong, tweaking
our daily habits, emotions, and opinions. The political neophytes who have raised passionate
crowds and won stunning victories. The everyday people and organizations who are leaping
ahead in this chaotic, hyperconnected world—while others fall back.
This book is about how to navigate and thrive in a world defined by the battle and balancing of
two big forces. We call them old power and new power.
Old power works like a currency. It is held by few. Once gained, it is jealously
guarded, and the powerful have a substantial store of it to spend. It is closed,
inaccessible, and leader-driven. It downloads, and it captures.
New power operates differently, like a current. It is made by many. It is open,
participatory, and peer-driven. It uploads, and it distributes. Like water or
electricity, it’s most forceful when it surges. The goal with new power is not to
hoard it but to channel it.

To start to see how old and new power work, here are three very different stories.

Table of Contents
Title Page
Chapter 1: Welcome to the New Power World
Chapter 2: Thinking Old Power, Thinking New Power
Chapter 3: From Sound Bites to Meme Drops: How Ideas Spread
Chapter 4: How to Build a Crowd
Chapter 5: What Makes New Power Communities Work (and Why They Sometimes Don’t)
Chapter 6: What Makes New Power Communities Work (and How They Fuse with the Wider World)
Chapter 7: The Participation Premium
Chapter 8: Taking the Turn from Old to New Power
Chapter 9: Leadership
Chapter 10: The Art of Blending Power
Chapter 11: New Power at Work
Chapter 12: The Future: A Full-Stack Society
Glossary: How to Speak New Power
About the Authors

New Power- How Power Works in Our Hyperconnected World--And How to Make It Work for You
DOUBLEDAY and the portrayal of an anchor with a dolphin are registered trademarks of Penguin Random House LLC.
Cover design by Pete Garceau
Cover image © Vit_Mar/iStock/Getty Images

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