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The Seven Lost Secrets of Success

The Seven Lost Secrets of Success

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Million Dollar Ideas of Bruce Barton, America's Forgotten Genius

JOE VITALE

1. Advertising—Psychological aspects. 2. Success in business. 3. Consumer satisfaction. 4. Social responsibility of business. 5. Barton, Bruce, 1886–1967.


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Book Details
 Price
 3.00
 Pages
 224 p
 File Size 
 1,137 KB
 File Type
 PDF format
 ISBN
 978-0-470-10810-9 (cloth)  
 Copyright©   
 2007 by Hypnotic Marketing, Inc 

About Bruce Barton
“The man has genius.”
—New York Herald Tribune, 1927
“The Prophet of Advertising.”
—Advertising Digest, 1949
“Million Dollar Ad Man.”
—Chicago Daily News, 1944
“The modern philosopher for millions.”
—Tribune Newshawks, 1945
“He should be advertising’s Man of the Century.”
—Printer’s Ink, 1961
“Bruce Barton breathed inspiration.”
—Advertising News, 1924

Author’s Unusual Introduction
The first edition of this book—published in
1992—started a wild underground movement.
One man bought 19,500 copies. Others bought dozens of
copies for their staff, their friends, their family, their company.
One person left a copy of the book in a hotel room
with a note reading, “Read it and leave it for the next person.”
I’m in awe. I spent two years researching Bruce
Barton, because I wondered what happened to this marketing
genius from long ago. He had been a bestselling
author and advertising celebrity. His name was once a
household word. His ideas made companies rich.
I wanted to know his secrets. After two years of digging
through the fi les, I wrote this book. It went through
19 printings. I updated it, expanded it, and present it
now, to you, as a gift of my heart.

Enjoy.

“In 1833 a clerk in the patent offi ce at Washington handed in
his resignation.
“There was no more need for a job like his (he wrote). Every
possible invention had been conceived and patented: There
was nothing left to invent.
“In 1833—and nothing left to invent! Before the railroad had
spanned the continent! Before electricity lighted our streets
and moved our cars! Before the telephone, or the wireless, or
the steam shovel, or the dynamo! At the very threshold of the
greatest period of mechanical advance that the world has ever
known, this young man threw up his hands. . . .
“. . . the world, with all its times of trouble, still moves ahead.
No man can play a big part in the world who does not believe
in the future of the world.”
—Bruce Barton, It’s a Good Old World , 1920

About Dr. Joe Vitale
Dr. Joe Vitale is president of Hypnotic Marketing,
Inc. a star in the movie, The Secret, and
an author of far too many books to list here.
He is the author of the international best seller The
Attractor Factor: 5 Easy Steps for Creating Wealth (or
Anything Else) from the Inside Out, as well as The Greatest
Money-Making Secret in History!, Hypnotic Writing, and
the best-selling Nightingale-Conant audioprogram,
The Power of Outrageous Marketing, and numerous other works.

He has written books for the American Marketing
Association and the American Management Association,
including The AMA Complete Guide to Small Business
Advertising. His most recent books are Zero Limits,
co-authored with Dr. Ihaleakala Hew Len, and Buying Trances.
To browse an online catalog of his books and tapes,
to read dozens of free articles by him, or to sign up for
his free e-newsletter, see his main web site at www.MrFire.com.

Table of Contents
About Bruce Barton xiii
Foreword Dottie Walters xv
Acknowledgments xix
Author’s Unusual Introduction xxiii

HOW I DISCOVERED THE LOST SECRETS 1
WHY YOU MUST ADVERTISE NO MATTER WHAT YOU DO 13
SECRET #1: REVEAL THE BUSINESS NOBODY KNOWS 21
SECRET #2: USE A GOD TO LEAD THEM 33
SECRET #3: SPEAK IN PARABLES 43
SECRET #4: DARE THEM TO TRAVEL THE UPWARD PATH 55
SECRET #5: THE ONE ELEMENT MISSING 61
SECRET #6: GIVE YOURSELF AWAY 77
SECRET #7: SHARPEN THE KNIFE 87
INSTANT ACCESS TO THE SEVEN LOST SECRETS 97
SPECIAL REPORT: ANALYSIS OF BRUCE BARTON’S
100 PERCENT RESPONSE LETTER 101
BONUS: THE WORLD’S FIRST SPIRITUAL MARKETER 135
RESOURCES 149
THE SECRETS OF THE SECOND B IN BBDO:
THE COPYWRITER NOBODY KNOWS 155
THE STORY OF THE SECOND B IN THE BBDO
(BATTEN, BARTON, DURSTINE, & OSBORN) AGENCY 159
THE SIX IMMUTABLE LAWS OF ADVERTISING 165
THE ADS THAT NOBODY KNOWS 173

Recommended Reading 183
Bibliography 185
Index 187
About Dr. Joe Vitale 193

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“One never knows, when he enters an elevator or tears open
an envelope or picks up the telephone, what new trick of fortune
may be about to be played. Every day is a new series of
adventures; around the next corner may lie the event that will
change a whole career.”
—Bruce Barton, 1928

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